Allwyn and Gopuff Partner to Bring The National Lottery to Customers’ Doorsteps

Gopuff customers can now add National Lottery Scratchcards to their orders for delivery to their door in as fast as 15 minutes

National Lottery operator, Allwyn, has partnered with Gopuff, the leader in instant commerce, to bring The National Lottery right to players’ doorsteps. The launch enables customers in 16 major cities across England and Wales to have Scratchcards delivered to their doors in as fast as 15 minutes alongside thousands of everyday essentials.

Adapting to the changing retail landscape and shopping habits, Allwyn has worked with Gopuff to design a responsible, bespoke, and scalable solution for delivering National Lottery Scratchcards. As a result, customers can have Scratchcards delivered in minutes alongside more than 5,000 products spanning fresh groceries, household staples, health and wellness, beverages and more.

Designed with consumer protection at its core, the partnership reflects Allwyn and Gopuff’s shared commitment to delivering innovation responsibly. ID-checking is required for all Scratchcard purchases and they are also subject to Allwyn’s 10-Scratchcard per transaction limit, which the operator introduced in 2024.

Allwyn’s Retail Revenue & Customer Director, Alison Acquaye-Acford, said: “We’re always looking at ways to respond to the ever-evolving retail environment and the changing ways people are buying grocery products – with ease and convenience being key factors. And through this new partnership with Gopuff, we’re doing just that.

“We’re making it even easier for existing National Lottery players to get the games they want to play quickly and safely. But we’re also looking to make the most of Gopuff’s presence in cities, reaching new customers who are already shopping through the platform. All of this is helping us continue to build on the £32m raised, on average, every week for Good Causes – which is what The National Lottery is all about.”

“At Gopuff, we’re constantly focused on improving the customer experience and bringing our consumers more of what they love in minutes,” added Alberto Menolascina, SVP of UK and New Business at Gopuff. “This new partnership with Allwyn enables us to do just that. Since launching the pilot program last month, our customers have shown an immediate interest in this new offering. This is instant commerce in action, giving customers what they want, when they want it, safely and conveniently.”