PropellerAds unveils multi-format advertising suite to help advertisers scale amid rising traffic costs

PropellerAds, one of the world’s leading multi source performance advertising platforms, enters the new year with a deeply integrated, multi‑format traffic strategy designed to deliver stable scaling, predictable conversions, and flexible reach in today’s dynamic environments.

With acquisition costs climbing industry‑wide and consumer attention spreading across devices and platforms, advertisers face a growing challenge: how to reach the right users reliably and efficiently at scale.

PropellerAds is addressing this challenge head on. Since its founding in 2011, PropellerAds has evolved from a pioneer in Popunder Ads into a full‑service platform spanning push, native, display, and emerging traffic sources.

Today, the company offers a robust suite of advertising formats including; Popunder Ads, In‑Page Push (IPP), Push Format, Survey Traffic, and Telegram Mini Apps (TMA) – empowering brands, agencies, and affiliate marketers with diverse, high‑performing campaign options.

The move positions PropellerAds as one of the few global platforms providing integrated reach across both traditional web placements and emerging social ecosystems.

Popunder Ads – High‑coverage, scalable user acquisition. PropellerAds’ Popunder Ads leverage direct‑click placements triggered during website visits to overcome traditional banner blindness. With massive traffic volumes, highly controllable costs, and reliable performance, Popunder Ads remain a cornerstone format for large‑scale acquisition, rapid market testing, and high‑volume conversion campaigns.

Telegram Mini Apps Ads (TMA) – Unlocking high‑growth social traffic. As Telegram Mini Apps rapidly expand, PropellerAds is extending its capabilities into in‑app environments. TMA Ads support task‑based formats, interstitials, and banner placements, all enhanced by performance‑driven optimization strategies. Advertisers gain access to highly engaged social users without disrupting in‑app experience, creating a new, fast‑growing acquisition channel.

In‑Page Push (IPP) – A native, cross‑device push experience. In‑Page Push delivers notification‑style creatives directly within a webpage, without requiring user opt‑in. This enables advertisers to reach audiences across Android, iOS, and macOS, filling the visibility gaps associated with traditional push ads. Its native appearance, combined with broad device coverage, results in stronger engagement, higher click‑through rates, and improved conversion reliability.

Push Format – Short personalized messages delivered to target audiences, even when they are not browsing – across major platforms and devices. Push notifications are delivered to a user’s device through their web browser, often after the user has opted-in to receive push notifications from the website. Propeller was the first in their market to introduce Push ads, and now deliver more than 7,000,000,000 push notification impressions daily.

Survey Traffic – High‑intent engagement for stronger conversions. Survey Traffic captures users at moments of active participation through interactive online surveys. After completing a survey, users are naturally led to the advertiser’s landing page, delivering audiences with elevated intent and strong conversion potential. This format is particularly effective for verticals such as finance, subscription services, rewards programs, and lead generation, offering both quality and performance.

Julia Larionova, Head of Marketing at PropellerAds comments; “With user behavior shifting across screens and contexts, PropellerAds’ multi-format synergy is now essential for scalable growth. By combining Popunder Ads, Push Ads, In‑Page Push, Survey Traffic, and native social formats across various touchpoints, advertisers can maintain consistent reach and performance even as traffic patterns evolve. We can expect platforms with integrated formats and automated optimization to gain competitive advantage as traffic continues to diversify.”

PropellerAds’ multi‑format expansion reflects the broader industry’s evolution, and positions the company as a key enabler of scalable, results-driven advertising.