Pronet Gaming unveils refreshed brand identity

Omni-channel turnkey provider Pronet Gaming has unveiled its new website and refreshed brand identity, marking a major milestone in its growth strategy and its expanding focus on Asia.

The rebrand reflects the company’s sharpened mission for 2026: to help operators move faster, localise smarter, and grow sustainably across complex markets.

The new website is now live at pronetgaming.com.

Over the past two years, Pronet Gaming’s leadership team spent significant time engaging with operators across Asia. These conversations highlighted a common theme: change isn’t slowing down. New player behaviours, cultural expectations, and regulatory shifts are redefining how operators work; and the need for flexible, locally adaptable technology has never been greater.

“Success in the region is ultimately about understanding people, not just platforms,” said Alex Leese, CEO, Pronet Gaming. “Player expectations are evolving, localisation needs are accelerating, and operators want greater control without sacrificing customisation. Our refreshed identity reinforces our commitment to delivering a platform and partnership model built for those realities.”

This operator-first vision shaped the company’s new brand direction. The redesigned website offers streamlined navigation and a futuristic visual environment that highlights platform flexibility and speed of launch. These capabilities reflect Pronet Gaming’s investments in regional expertise and modular platform design, giving operators the control they need to compete across diverse Asian markets.

But the rebrand extends beyond technology. With the audience for B2B platforms becoming younger and more digitally fluent, Pronet Gaming’s marketing team initiated a full creative rethink of how the company presents itself globally.

“We were given the freedom to reimagine everything,” said Gina Lama, Head of Marketing, Pronet Gaming. “As we explored themes like surrealism, connection, and transformation, one idea resonated deeply: metamorphosis. It reflects what we’ve been going through as a company – evolving, adapting, and levelling up for the operators we serve.”

The team embraced this creative direction, using it to shape a visual identity that is clean, tech-forward, and aligned with Pronet Gaming’s strategic ambitions. “Our product is stronger than ever and our ambitions are bigger than ever,” Lama added. “It was the right time for a brand that truly represents who we are today and where we’re heading.”

Pronet Gaming’s strengthened identity continues to be anchored in three core pillars: platform, partnership, and purpose. With many team members coming from B2C backgrounds, the company brings a practical, operator-centric perspective to its technology and service delivery. This includes a commitment to responsible deployment, cultural sensitivity, and regulatory alignment across every market in Asia.

The launch of the new website and identity sets the tone for a transformative year ahead. In 2026, Pronet Gaming will deepen its presence across Asia through targeted launches supported by local teams, reinforcing its commitment to sustainable growth and long-term collaboration.

“Our evolution is just beginning,” Leese said. “In every market, we bring more than a platform – we bring purpose, partnership, and a deep understanding of what drives operators and players. Asia is no exception.”