4ThePlayer strikes retail agreement with Entain to bring player-favourite titles to UK shops

4ThePlayer, the boutique slot studio known for its player-first approach, has entered into an agreement with Entain, one of the world’s largest sports betting and gaming groups, to launch multiple games across Entain’s UK retail estate, starting with two of 4ThePlayer’s most popular UK titles: 4 Fantastic Fish and 3 Lucky Leprechauns.

The rollout marks another important step in 4ThePlayer’s retail journey, which is bringing proven online performers to the shop floor and allowing high-street players to experience the studio’s games. Both titles have built a strong following online thanks to their engaging mechanics, clear maths, and focus on removing common player frustrations.

4 Fantastic Fish is one of 4ThePlayer’s flagship games and the foundation of its most successful series to date, built around the studio’s signature Money Ways™ mechanic. 3 Lucky Leprechauns has also become a player favourite, offering frequent features and a lively, accessible experience that translates naturally to retail play.

Chris Ash, Founder and Managing Director at 4ThePlayer, said: “Partnering with Entain to bring multiple 4ThePlayer titles into their UK retail estate is a key part of our retail strategy. 4 Fantastic Fish and 3 Lucky Leprechauns have both performed strongly online, particularly in the UK, making them a natural starting point for this exciting new project.”

Matt Stadius, Director of Retail Gaming at Entain, added: “4ThePlayer has built a strong reputation for creating engaging, player-focused content, and we’re pleased to be bringing titles such as 4 Fantastic Fish and 3 Lucky Leprechauns into our UK retail estate. Both games have already proven their appeal online, making them a good fit for our shop customers.”

The retail rollout has been delivered in collaboration with Reflex Gaming, one of the UK’s leading omni-channel suppliers of gambling games and machines, ensuring the titles are optimised for Entain’s shop environment and retail player base.

The agreement with Entain is intended to expand over time, with additional 4ThePlayer titles planned to follow, ensuring a steady pipeline of familiar, player-tested content for Entain’s retail customers.

This collaboration reinforces 4ThePlayer’s commitment to creating games that work across channels, while maintaining its boutique philosophy of quality over quantity and a relentless focus on player entertainment.