Fincore modernises The Pools’ core platform, powering digital-first transformation of iconic UK brand

Fincore, the global technology partner specialising in clean, modular gaming systems, has successfully delivered a modernised core platform for The Pools, one of the UK’s oldest and most recognisable gaming brands.

The project marks a major milestone in The Pools’ digital transformation, replacing legacy technology with a future-ready Pools Platform engineered to support speed, compliance and scalable growth in a digital-first landscape.

While the brand’s heritage remains a core strength, legacy systems were slowing innovation, complicating integrations and limiting control over future development. The challenge was to modernise the technology without disrupting player trust or regulatory compliance.

Working in close partnership, Fincore designed and delivered a next-generation platform built clean from the core. The Pools Platform integrates with sportsbook, gaming, payments and compliance flows into a modular architecture, delivering a sharper user experience while ensuring The Pools retains full ownership of the tech to control its roadmap.

The Pools relaunched on the new platform on schedule and without disruption, marking a clean break from legacy systems and third-party dependencies. The modernised architecture now supports faster product delivery, improved player journeys and trust, and a scalable foundation built for future growth and regulatory change.

David Watkins, CCO at Fincore, said: “Modernising a brand with the heritage of The Pools required discipline as much as ambition. This wasn’t about replacing technology for its own sake, but about building a clean, reliable core that could carry them forward into the next phase of growth.

“The Pools Platform gives the team full ownership of their future, with speed and flexibility to innovate on their own terms – all while staying true to their roots.”

James Arnold, CEO of The Pools, said: “We have been working with Fincore as a key strategic partner for the duration of our ongoing digital transformation project from the point at which I joined The Pools in 2024. Fincore have been an excellent strategic partner, with fantastic engagement across the entire team.

“They consistently deliver a very high quality of work, delivered to brief and on time whilst developing and fostering strong working relationships with our internal teams.”