ProgressPlay Unveils Its Dual-Engine Strategy for Partner Growth.

In the fast-evolving world of iGaming, a platform’s future is defined not just by what it offers today, but by its vision for the growth of its partners tomorrow. ProgressPlay has set its sights on a future powered by two of its most dynamic and strategic offerings.

Alongside its robust and trusted traditional white-label and turnkey casino and sportsbook solutions, the company is placing a defining strategic emphasis on its Standalone and dedicated Sweepstakes verticals. These two pillars are not merely additions to a portfolio but represent a fundamental expansion of the partner growth playbook, offering distinct, powerful pathways to market share in the coming year.

The ICE Barcelona event will serve as the launchpad for this vision, where the conversation will pivot from providing a service to architecting a future.

For ambitious brands, the Standalone solution is the ultimate expression of autonomy and ambition. It transcends the traditional partnership model by empowering operators to launch their own fully owned entity, a distinct B2C brand, under the protective umbrella and robust infrastructure of ProgressPlay’s proprietary technology.

This offering is engineered for those who demand more than a branded front-end; it is for those who seek complete sovereignty over their player data, commercial strategy, and customer journey. While a turnkey solution offers speed to market, the Standalone model offers something more profound: lasting legacy and total market control, allowing visionary entrepreneurs to build an asset that is unequivocally their own, powered by a backend they can trust implicitly.

“At ICE, we’re moving the conversation from what we provide to what our partners can achieve,” said Marina Nahhas, Head of B2B Sales and Marketing at ProgressPlay. “For years, we’ve perfected the model of speed and ease with our turnkey solutions. Now, we’re expanding that promise. The Standalone is for the visionary who demands full ownership to build a lasting legacy asset. The Sweepstakes solution is for the growth-focused strategist looking to capture the next wave of player engagement. At our core, we deliver the right strategic tool for the right ambition, and ICE is where ambition meets the technology that drives it forward.”

Running in parallel, and equally critical to the 2026 growth strategy, is the dedicated Sweepstakes solution. This vertical addresses one of the most significant and complex growth frontiers in modern gaming markets.

More than just a product category, it is a complete, compliant framework that allows partners to bridge the immense gap between social gaming engagement and regulated real-money play. ProgressPlay’s Sweepstakes solution provides the specialised mechanics and engaging content library necessary to convert a broad, entertainment-focused audience into a loyal player base.

Nahhas framed this new vertical by saying: “This Sweepstakes solution represents a low-friction, high-engagement entry point into regulated markets, enabling partners to build community and brand affinity before seamlessly guiding players toward fuller gaming experiences. This focus on Sweepstakes demonstrates a deep understanding that the future of player acquisition lies in innovative, accessible, and socially resonant models.”

The power of this dual-strategy lies in its complementary nature. Standalone caters to the partner who sees iGaming as a core, owned vertical of their business, requiring depth and control. The Sweepstakes vertical, conversely, offers a strategic entry or expansion play, perfect for capturing new demographics and testing markets with a lower barrier to entry.

Together, they bookend a spectrum of partner ambition, allowing ProgressPlay to support everything from the launch of a disruptive new market leader to the geographic or demographic expansion of an established brand. As the industry converges at ICE Barcelona, ProgressPlay’s message will be clear: the future of platform partnership is about providing choice, control, and clear pathways to growth.

By placing the Standalone and Sweepstakes solutions at the heart of its 2026 narrative, ProgressPlay is not just selling a platform; it is inviting partners to choose their own strategic adventure.

It signals a commitment to move beyond one-size-fits-all solutions, instead offering the specialised tools and strategic frameworks that will define the next generation of iGaming success stories. For the over 130 brands already powered by its ecosystem, and for the future partners who will join them, this focused vision promises a 2026 of empowered growth and limitless potential.

“This strategic focus is a direct response to the fragmentation of opportunity in our industry,” explained Itai Lowenstein, CEO of ProgressPlay.

“The monolithic market is gone. Success in 2026 requires precision. One partner may need the autonomy of a Standalone to leverage their brand equity fully, while another sees a goldmine in the scalable, community-driven model of Sweepstakes. Our role is to be the versatile, reliable engine for both journeys.”

Lowenstein concluded: “By strengthening these two pillars alongside our proven turnkey and white-label offerings, we are not just following trends; we are building the comprehensive toolkit that will define the next generation of iGaming leaders. Our presence at ICE is a statement: we are here to build the future, partner by partner.”

For more information about ProgressPlay and to arrange a meeting at ICE 2026, please visit www.progressplay.com