Swiss Casinos debuts ReelLink

Land-based and online casino operator launches pioneering technology that brings online game innovation to the casino floor, seamlessly and compliantly

Swiss Casinos, the premier land-based and online casino operator in Switzerland, has debuted a breakthrough technology that brings online game innovation to the casino floor, seamlessly and compliantly.

With ReelLink, a casino can unlock a wide range of premium iGaming content on its current machines seamlessly, compliantly, and fully integrated in the casino management system (CMS). This means players at a physical casino can enjoy the same rich variety of games typically found online but with an immersive experience on the casino floor.

The technology:

• Built for regulated markets: ReelLink was engineered for full compliance with strict landbased gaming regulations from day one. Approved in Switzerland and live on the casino floor meeting some of the highest standards in the global industry.
• Tested and approved by BMM Testlabs: Certified by BMM for secure, compliant land-based operation and system integrity.
• ISO-certified for security and sustainability: Swiss Casinos Technology AG holds ISO 27001 (information security) and ISO 14001 (environmental management) certifications.
• Seamless integration with casino systems: ReelLink plugs directly into any Casino Management System (CMS), ensuring full compatibility with player tracking, accounting, and compliance protocols. It also supports standard peripherals such as LEDs, bill validators, and TiTo systems.
• Full control through the casino portal: Get real-time access to logs, performance data, and system status. Instantly update content per cabinet with just a few clicks. Floor staff can access essential diagnostics directly at the machine via the technician menu, and all relevant activities are automatically recorded for full traceability.

ReelLink is already live in the highly regulated casino market in Switzerland and integrates directly with a casino’s existing management and compliance systems, enabling certified online games to be deployed to approved slot machines in seconds. This software-driven approach gives operators the speed and flexibility of iGaming while preserving the security, compliance, and economics of the traditional casino floor. The technology also enables a unified player journey, aligning online and on-property gameplay to strengthen loyalty, increase engagement, and extend player lifetime value.

“As the largest multi-channel casino operator in Switzerland, we invest heavily in delivering a seamless and compelling omni-channel experience for our players,” says Deborah Conte Santoro, Managing Director ReelLink.

For the first time, land-based casinos can introduce new content without delay, allowing us to respond to ever-changing player preferences while keeping our casino floors and cabinets fresh.

It also opens up land-based casinos to a whole new world of content that players love from the online space, allowing them to engage digital players while offering more variety and value to their land-based customers.

“ReelLink is a truly revolutionary product, and we are delighted to be rolling it out across land-based casino operators worldwide,” so Marcel Tobler, CEO Swiss Casinos AG.

Visit ReelLink live at ICE Barcelona, from 19th to 21st January at Wazdan Stand, Booth nr. 2Y50.