Yggdrasil boosts Bulgaria reach with bet.bg deal

Yggdrasil has strengthened its presence in the regulated Bulgarian market after taking its product live with leading regional operator bet.bg.

The deal represents another major step forward in Yggdrasil’s European growth strategy, with the operator now bringing over 20 of Yggdrasil’s top-performing core titles, including blockbuster favourites like the renowned Vikings go Berzerk and Valley of the Gods, as well as standout hits such as Raptor DoubleMax, Hades Gigablox, and Golden Fish Tank 2.

Yggdrasil has enjoyed a landmark commercial year in 2025, with the year marking significant expansion in regulated Balkan markets, Brazil, and Spain in particular.

Jose Kadala, Chief Commercial Officer at Yggdrasil, said: “Partnering with bet.bg is a real statement of intent for us as we further boost our footprint in the Balkan region.

“Our titles have already proven to be incredibly popular in the region, and we’re confident that bet.bg customers will love the gaming experiences we will provide for them.”

A spokesperson for bet.bg added: “We are extremely pleased to offer Yggdrasil’s wide-ranging product portfolio to our players as we look to further standout in the market with our extensive casino offering.

“Yggdrasil brings a combination of fan-favourite games and cutting-edge mechanics to our collection, and we can’t wait to grow in tandem with them.”