Yaspa named among CB Insights’ most promising fintech startups for 2025

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Yaspa, an award-winning company specialising in iGaming payments and identity solutions, has been named among the 100 most promising fintech startups by CB Insights, a leader in predictive intelligence on private companies.

Now in its eighth year, the 2025 list showcases the most promising private fintech companies in the world.

Yaspa’s Intelligent Payments solution combines real-time open banking payments with AI-driven insights to help provide operators with broader and deeper player intelligence to optimise LTV, reduce fraud and promote responsible gambling.

This year has seen Yaspa celebrate a series of key milestones, including attracting $12m investment led by Discerning Capital, the opening of a new tech hub in Leeds and the formation of a US entity in Atlanta.

In 2025, the Yaspa team has grown to more than 70, including the addition of Chris Lowe as CFO and Renuka Rawlins as Head of Public Policy and Affairs. Earlier this month, Yaspa unveiled its new brand identity as it prepares to accelerate global growth.

Yaspa co-founder and CEO, James Neville, said:  “It’s an absolute delight to be recognised by CB Insights for our work.  “We’re listed alongside some impressive companies on the Fintech 100. From the foundation of Yaspa in 2017 we’ve been driven by a desire to explore the intersection between identity and money, and it’s rewarding to have this focus – and the value we can bring – recognised both by our growing customer base and the CB Insights analysis. Congratulations to everyone on the list.”

The list features early- and mid-stage startups driving the evolution of fintech. Utilising the CB Insights Strategy Terminal, the 100 winners were selected based on several factors, including CB Insights datasets on deal activity, industry partnerships, investor strength, hiring momentum, and private company signals such as Commercial Maturity and Mosaic Scores.

CB Insights also reviewed Analyst Briefings submitted directly to us by startups and leveraged Scouting Reports, powered by CB Insights’ Team of Agents.

Laura Kennedy, principal analyst at CB Insights, said: “This year’s Fintech 100 showcases a new generation of companies turning Al, automation and digital assets into the backbone of financial infrastructure.”

“This year’s winners are building the infrastructure that will shape the future of financial services.”

Quick facts on the 2025 Fintech 100:

• The 100 winners include 20 companies across digital assets solutions, 16 in financial operations and HR, 14 payments companies, and 13 in wealth management.
• 60+ companies on the list deploy Al in their solutions, and Al agents in particular are moving from workflows to financial infrastructure.
• $5.6B in equity funding raised over time, including more than $2B in 2025 so far (as of 10/22/2025).
• 60 companies from outside the United States, across 26 countries on 6 continents
• 640+ business relationships since 2021, including with industry leaders like Mastercard, Visa, Worldpay, Coinbase, and Circle.

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