Svenska Spel Reports 7% Increase in Q3 Net Gaming Revenue
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Svenska Spel has reported 7% increase in Q3 net gaming revenue, driven by strong product brands such as Eurojackpot and Oddset. Two of three business areas show growth, which has a positive impact on the result, which increases compared to the same quarter last year. This is evident from Svenska Spel’s interim report for the third quarter of 2025.
“During the quarter, we have awarded big prizes to customers, elite sports scholarships within our sponsorship and grants for gaming research. This shows that our operations are permeated by Svenska Spel’s purpose: to create gaming joy with care and give back to society. All of this is made possible by customers liking our games and our strong brands, which is a decisive factor behind the group’s increased revenue during the quarter,” said Anna Johnson, President and CEO of Svenska Spel.
Higher revenue for the group
The Group’s net gaming revenue for the quarter is SEK 1874 million (1754), which is an increase of SEK 120 million or 7%.
Net gaming revenue for the Luck business area increased by 7% compared to the same quarter last year. Interest in Eurojackpot continues to increase, partly as a result of two jackpot wins this year going to Sweden. The game broke a new sales record during a week with a high jackpot in September. Lotto has also received a positive reception at its relaunch in the latter part of the quarter.
Net gaming revenue for the Sport & Casino business area increased by 9% compared to the same quarter last year. The positive development continues for sports betting under the Oddset brand with increased revenue and higher customer activity. Online casino also increased during the quarter, partly due to positive customer development. Interest in ice hockey has been high in connection with the start of the top leagues’ season, which was noticeable in the hockey game Powerplay.
The Vegas business area’s net gaming revenue is down 10%, due in part to the challenging economic situation for business partners, which has a negative impact on revenue.
The Group’s operating profit increased by SEK 112 million or 19% to SEK 718 million (606), positively affected by increased revenues and stable costs. The operating margin amounted to 38% (35).
The Group’s online business continues to grow, this quarter by 15% compared to the same quarter last year. Online accounts for 65% (60) of the Group’s revenue during the quarter.
Winnings, sports scholarships and research
During the quarter, Svenska Spel has awarded 90 million-kronor prizes on lotteries with a total value of just over SEK 805 million. The highest prize was just over SEK 409 million on Eurojackpot, the third largest prize ever in Svenska Spel’s history. The second highest prize was SEK 160 million on Lotto’s Dream Prize. Sports and casino games have delivered 19 million-kronor prizes during the quarter, of which eleven on Stryktipset and eight on Europatipset. The highest prize on sports betting was over SEK 10 million on Stryktipset.
In sports sponsorship, Svenska Spel, together with the Swedish Sports Federation, has awarded 60 new elite sports scholarships of SEK 60,000 each. The scholarship recipients are active in 40 different specialist sports associations and the addition gives them a better opportunity to combine elite-level sports with higher studies.
Support for research is an important part of Svenska Spel’s strategic goal of ensuring that customers play healthily. Svenska Spel’s independent research council celebrates 15 years this year and has also passed an important milestone: over SEK 100 million has been distributed to Swedish research on gambling and gambling addiction since its inception in 2010. In this year’s distribution, six new research projects will share a total of SEK 5 million.
Third quarter summary
• Net gaming revenue for the Group amounted to SEK 1874 million (1754), an increase of SEK 120 million or 7%, driven by growth for product brands such as Eurojackpot and Oddset.
• The operating profit for the Group amounted to SEK 718 million (606), an increase of SEK 112 million or 19%. The positive result is driven mainly by increased net gaming revenue.
• The operating margin amounted to 38% (35).
• Income statements, operating margin and other key figures in the report refer to continuing operations and exclude the land-based casino operations, which are reported as discontinued operations.
• Lotto has been relaunched with updated packaging. One of the new features is that even more people now have the chance to become millionaires by playing Lotto.
• Awarded 60 new elite sports scholarships that give scholarship recipients greater opportunities to combine elite sports with higher studies.
• Svenska Spel’s independent research council has awarded 5 million SEK to six new research projects on gambling and gambling addiction.
Summary of the period January – September
• Net gaming revenue amounted to SEK 5562 million (5479), an increase of SEK 83 million or 2%.
• The online sales channel increased by 9%.
• Operating profit for the Group amounted to SEK 1898 million (1762), an increase of SEK 135 million or 8%.
• The operating margin amounted to 34% (32).
• Casino Cosmopol in Stockholm closed on April 25 after the Riksdag decided that land-based casinos would no longer be allowed to operate from the beginning of the year. The operation is being wound up and the sales process for the Hasseln 1 property in Stockholm is ongoing.
• Income statements, operating margin and other key figures in this report refer to continuing operations and exclude the land-based casino operations, which are reported as discontinued operations.
• The profit for the continuing operations amounted to SEK 1536 million (1418).
• Launched the new lottery Lyckoplatsen where the whole of Sweden serves as the playing field and the customer can win by choosing their own lucky spot.
• The Tips-SM has been held where the top three tipsters get to donate half a million to sports clubs through the sponsorship initiative Gräsroten.
• Sweden’s and Svenska Spel’s highest win of 1.25 billion kronor has been won on Eurojackpot.
• The Administrative Court in Linköping has overturned the Swedish Gambling Authority’s decision regarding a warning and penalty fee against Svenska Spel Sport & Casino AB in a case from 2021 concerning the duty of care. The Swedish Gambling Authority has appealed the Administrative Court’s ruling.
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