SOFTSWISS CMO to Lead Key Sessions at Marketing Leaders Forum

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SOFTSWISS, a global tech leader in providing iGaming software, announces that its Chief Marketing Officer, Valentina Bagniya, will take the stage at the upcoming Marketing Leaders Forum by Clarion Gaming, held on 22 October in London.

​​At a time when iGaming marketing is no longer seen as ‘just support’ but recognised as a strategic driver of growth, Valentina will address how the function is being redefined – and what the next era will demand from its leaders.

Valentina will lead two major sessions:

• Keynote: “Building B2B Brands That Lead the Game”
  Why brand building in B2B can no longer be underestimated, and how it shapes long-term trust, growth, and leadership.
• Panel: “How CMOs Are Navigating the Next Era”
  A debate with senior marketing executives on the evolving role of marketing: balancing brand and demand, embracing AI, and leading teams through transformation.

Valentina Bagniya, CMO at SOFTSWISS, noted: “B2B marketing in iGaming is evolving every day. It’s no longer just about logos or campaigns. It’s about long-term growth, building trust, and delivering real value across multiple markets. At SOFTSWISS, we’ve seen firsthand how a strong brand can open doors and inspire the whole team to think bigger. I’m really looking forward to sharing what we’ve learned and hearing how others are building a new era of gaming marketing!”

The Marketing Leaders Forum by Clarion Gaming brings together top global marketing executives, creative leaders, and industry experts to discuss emerging trends and the future of brand strategy in the gaming industry.

Valentina’s participation at the Summit follows SOFTSWISS’ recent recognition at the EGR Marketing & Innovation Awards 2025, where the marketing team was named Marketing Team of the Year for the third time, and Valentina was awarded B2B Marketer of the Year.

One of the team’s most anticipated flagship content projects, the 2026 iGaming Trends Report, will be released soon. Industry professionals can now join the waitlist to be among the first to access it upon publication.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Casino Platform, the Game Aggregator with over 35,000 casino games, Affilka Affiliate Platform, the Sportsbook Platform, and the Jackpot Aggregator. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

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