The Hidden Costs of Bad Migration: Why So Many Migrations Go Wrong

Platform migration is often seen as a natural upgrade—faster systems, modern tools, smoother operations. But if handled carelessly, it can do more harm than good. Revenue losses, downtime, and broken player trust usually trace back to avoidable mistakes.

Atlaslive outlines where most migration projects go off track and how operators can prepare to avoid unnecessary damage.

Top Mistakes During Migration

• Moving Too Much Historical Data
  Bringing over every transaction, spin, and log might sound thorough, but it often clutters the new platform and slows down the process.
  Note: Data strategy is never one-size-fits-all. Every operator’s structure is different, so Atlaslive defines the data scope together with the partner after a detailed review.
• Overlapping with Peak Traffic
  A poorly timed cutover can cause downtime right when players are most active, especially during local peaks or major sporting events.
• Ignoring DNS and Domain Details
  DNS tasks may look simple, but small missteps like missed redirects or misaligned timing can lead to temporary visibility loss.
• Leaving Teams Out of the Loop
  Even the best-prepared system can stumble if internal teams don’t know how to use it.
• Settling for Weak Retention Tools
  A platform migration shouldn’t cost you conversions. Missing segmentation or limited bonus rules can slow down re-engagement right after go-live.

Atlaslive Recommendations

First of all, the Atlaslive team often advises migrating only what’s critical for daily operations—balances, active sessions, bonuses, and compliance details. However, it depends on each operator and their needs.

Another critical point is to choose truly off-peak windows and communicate every step of the process with clear, timely updates. Besides, it’s important to prepare DNS changes early, coordinate certificates and redirects, and track every signal after cutover to catch issues instantly.

Also, before migration, consider training operational departments—support, risk, CRM, and payments—in sandbox environments before launch, ensuring everyone is ready for Day 1.

Finally, Atlaslive urges you to check that you choose a high-retention platform for the transition.

Read the full article on the Atlaslive blog to explore these migration challenges in more detail and learn how to prevent them.

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.