ELA Games Joins Forces With ComeOn Group to Deliver Engaging Player Experiences

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Collaboration supports ELA’s growth while aligning with ComeOn’s focus on personalisation

ELA Games, a dynamic and innovative game development studio, is proud to announce a strategic partnership with ComeOn Group, a leading multi-brand iGaming operator. This collaboration marks a renewed commitment to creating immersive, personalised entertainment that delights and retains players.

ComeOn Group operates a proprietary in-house platform and a robust sportsbook function, enabling it to control and enhance every player touchpoint. The company has reinforced its strategy of data-driven personalisation, investing in technology and innovation to deliver tailored content and experiences to individual players.

Players across ComeOn Group’s brands will now have access to a selection of ELA Games’ most engaging titles, including Flame Fruits Frenzy, Cash of Gods, and Rabbit Winpot. Integrated into ComeOn’s proprietary in-house platform, these games form part of the company’s broader strategy to deliver personalised, dynamic experiences tailored to individual player preferences. By combining high-quality content with intelligent platform capabilities, ComeOn strengthens its ability to drive smarter content curation, targeted promotions, and enhanced engagement – ultimately maximising both player satisfaction and long-term retention.

Greg Kett, Director of Casino at ComeOn Group, said: “Personalising the player experience is at the heart of our product strategy. Through our in-house platform, sportsbook capabilities, and ongoing investment in personalisation tech, we empower ourselves to deliver tailored, secure, and deeply engaging entertainment. Partnering with ELA allows us to further enrich that journey with fresh and dynamic content.”

ELA Games’ Managing Director, Marharyta Yerina, adds: “We’re thrilled to join forces with a partner whose strategic vision resonates so closely with ours. ComeOn’s commitment to personalisation, proprietary technology, and product excellence makes them a natural fit. This collaboration lets us broaden our reach while contributing to a highly customised, next-gen entertainment experience.”

This partnership is a synergy of platform, product, and personalisation strategy. It underscores ELA Games’ mission to deliver best-in-class content and affirms ComeOn Group’s continued investment in personalisation, sportsbook development, and platform innovation.

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