Midnite becomes official partner for Season XIII of All-Weather Championships

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Midnite, the fastest growing bookmaker in the UK, has become an official sponsor of the All-Weather Championships (AWC) in an agreement with Arena Racing Company (ARC).

The agreement will see Midnite’s branding across all four host racecourses – Newcastle, Wolverhampton, Southwell and Lingfield Park – throughout the Championship, which enters Season XIII in 2025. The agreement is for an initial three years, with a further two-year option.

The season gets under way on October 21 – the first of more than 200 fixtures – before Finals Day on Good Friday, April 3, 2026. The season culminates on Good Friday with the feature All-Weather Championships Finals Day fixture, worth over £1,000,000, at Newcastle and the supporting All-Weather Championships Plate fixture at Lingfield Park.

Midnite is the official sponsor of three race categories – Sprint, Marathon and Middle Distance – and will have naming rights for all races in those categories. The partnership also includes branding on advertising boards, starting stalls and around the winners’ enclosure at each venue.

All meetings will be broadcast on Sky Sports Racing, with selected races aired on ITV Racing, including the Churchill Stakes, Hever Stakes and the Finals Day features, the Easter Classic and Easter Plate.

The deal with All-Weather Championships is the latest agreement in a busy year for fast-growing Midnite, after sponsorship deals including Sheffield United, Southampton and the World Snooker Championship.

Andrew Mook, head of brand marketing at Midnite, said: “We’re continuing to find new ways to elevate Midnite’s profile in the minds of sports fans, and racing is a sport where we know our product is strong and enjoyed by our players.

“Our mission is to bring fans closer to the sports they love and this partnership gives us the perfect platform to do that across some of the best-loved racing venues in the UK.

“We’ve got a track record of engaging supporters through creative sponsorship activations, and racing fans can expect more of the same throughout the All-Weather Championship season – with plenty of fun ideas to help make every race day a little more memorable.”

David Leyden Dunbar, ARC director of commercial strategy and partnerships, said: “As we get set for the 13th season of the All-Weather Championships, we’re pleased to welcome Midnite as an official partner. Their support of the Sprint, Middle Distance and Marathon categories will help us continue to grow the profile of the series and engage a wide audience of racing fans.

“Midnite has shown a strong commitment to connecting with sports audiences through creative campaigns, and we’re looking forward to working together throughout the season to bring fresh energy and new ideas to the Championships.”

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