Paris Saint-Germain and ParionsSport Point de Vente Renew Their Partnership

Paris Saint-Germain and ParionsSport Point de Vente announced the renewal of their partnership through 2028. Through its retail sports betting brand, FDJ UNITED is extending and strengthening its commitment for the next three seasons in France as a Premium Partner of Paris Saint-Germain, confirming the shared ambition of both French brands to unite over the long term to promote the values of sport in these territories.

The 2024/2025 season was marked by exceptional performances from Paris Saint-Germain, achieving a historic quintuple with major successes on both the national and international stage. The Club was also the one with which ParionsSport Point de Vente redistributed the most winnings to bettors during the past season, reflecting its leading position in the French sports landscape.

To celebrate the continuation of this partnership, ParionsSport Point de Vente and Paris Saint-Germain will continue to offer promotional initiatives around the Club’s matches. The brand’s presence at the Parc des Princes will also be reinforced on matchdays, with special event betting points allowing the brand’s customer-supporters to place bets directly from the stadium. They will also be able to take part in various activities organised in the “Fan Zones” and enjoy tickets to attend future Paris Saint-Germain matches. Finally, the renewal of this partnership will include the development of new activations: 3D carpets, pre-match experiential programmes and access to Club Legends throughout the season.

“We are particularly pleased to renew this partnership with Paris Saint-Germain. This decision reflects our desire to build a long-term relationship alongside a Club that is emblematic of French football. Since 2022, our collaboration with Paris Saint-Germain has been built around shared values: commitment, performance, and closeness to the public. We are proud to accompany this new stage of the partnership with numerous activations, in order to offer a unique experience to all supporters,” Patrick Buffard, Director of Lottery France and Retail Sports Betting at FDJ UNITED, said.

“We are delighted to extend our collaboration with ParionsSport Point de Vente, a brand deeply rooted in the daily lives of the French people and an integral part of the country’s sporting and cultural landscape. This extension reflects the mutual trust between two strong brands and the ambition to continue writing a shared story around sport,” Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, said.