Bede takes gamification to the next level with all-new Tournament feature

Bede, the data-driven iGaming technology provider known for its market leading software and full-service platform solutions, has announced the launch of a proprietary Tournament feature that has the potential to completely revolutionise partners’ gamification options.

Created to provide a flexible and cost-effective solution for customers looking to engage their players via tournament and leaderboard promotions, the new feature makes it easy for operators to create their own custom contests without any of the limitations of normal provider-led offerings.

Whereas traditional tournament packages are typically tied to one provider – meaning operators can only incorporate games from a pre-defined line-up – Bede’s Tournaments offer a completely agnostic solution, allowing partners to have greater freedom and offer much more choice to their players.

The feature also alleviates the need for admins to learn provider-specific systems in order to set up their tournaments as they can simply create them in the centralised Bede back office, enabling them to take a more consistent approach and reduce the front-end work required to get them up and running.

Of course, all tournaments built via the Bede back-office can also be combined with any of the other services that are included in the company’s platform tool kit, meaning operators can easily create and automate prizes or view tournament history and performance data in the Player Account Manager (PAM).

From an end-user perspective, Bede Tournaments use APIs that make it simple for players to understand and check their current leaderboard position, creating an intuitive and highly immersive front-end experience that helps keep them engaged for the duration of every contest.

With these core product features working in tandem to drive user activity and increase customer satisfaction, Bede’s new Tournaments will change the way operators think about their gamification options and provide partners with a more dynamic way to incentivise players.

Colin Cole-Johnson, Chief Executive Officer at Bede Gaming, said: “With gamification features becoming an increasingly important part of operators’ engagement tool kits, our latest innovation makes it easy to create exciting tournaments that boost activity and truly appeal to players.

“Designed to address the drawbacks of traditional provider-led tournament offerings such as limited game choice and complicated technical set-up, our Tournaments will give operations teams the freedom and flexibility to create their own custom contests without the hassle of having to learn a new system each time. This way, they can pick the games and prizes they like, while also utilising our full suite of platform services to create an altogether more enjoyable experience.”