Neosurf and BridgerPay announce new strategic partnership

Pioneering cash-to-digital payments company teams up with market-leading payment orchestration platform to help partners unlock their full potential

Neosurf, the progressive online payments company known for its expertise in cash-to-digital solutions, smooth user experiences and providing ongoing responsible gaming and AML support to its partners has announced it has formed a new strategic partnership with the highly scalable and data-centric payment orchestration platform, BridgerPay.

Famed in the online payments industry for its prebuilt connections, unified dashboard and single-source reporting, BridgerPay is a fully agnostic platform that can be integrated into any set-up to help clients automate their payment flows and gain real-time insights into their customers.

Among the company’s wide range of solutions, BridgerPay is particularly well-known for its Bridger Retry^TM capability, which empowers clients to save up to 30% of soft declined card payments by automatically referring them to fallback providers without disrupting the customer experience.

“Like Neosurf, BridgerPay is a company that’s fully committed to improving the online payments experience not just for operators, but for their customers as well,” said Andrea McGeachin, Neosurf’s Group CEO. “By teaming up with them, we’ll be able to ensure that Neosurf is seamlessly integrated into their clients’ checkouts as a payment option, giving bettors even more freedom over how they deposit.

“Not only will this improve the online cashier experience for customers by giving them instant access to our quick and secure cash-to-digital solutions, but it will also allow all BridgerPay partners to serve the huge number of players who prefer to use cash for their online transactions.”

With BridgerPay already helping organisations worldwide connect with hundreds of payment providers through simple, ready-made integrations,  adding Neosurf further expands merchant choice and customer access.

“We’re delighted to partner with Neosurf. Their cash-to-digital payment solutions will play an important role in helping our clients reach and engage new customers across a wide range of markets,” said Matthew Boundy, PSP Partnership Manager. “Offering a service that reduces operators’ transaction costs, supports responsible gaming and AML best practice and provides a frictionless user experience to customers, they’re a key partner for us and will add enormous value to our clients.”

Though initially covering just European markets, the partnership between Neosurf and BridgerPay has plenty of scope to grow in future and will also see the two companies share knowledge and collaborate on technical solutions as they continue to innovate within the online payment space.