Racing1 is exhibiting for the first time at the Grand Prix D’Afrique

Full-service hub, uniting four content leaders of racing in 1/ST CONTENT, ARC, RMG and Tabcorp, is set to reinforce its existing racing alliance with SOREC at key Casablanca summit

Racing1, the brand name for the newly formed Strategic Alliance between 1/ST CONTENT, Arena Racing Company (ARC), Racecourse Media Group (RMG) and Tabcorp, is making its conference debut at the Grand Prix D’Afrique (11-13 September, Casablanca), thanks to its partners at SOREC (Société Royale d’Encouragement du Cheval).

The Grand Prix D’Afrique (GPA) has quickly become a must-attend annual event for African lotteries, organized by SOREC and run in conjunction with the African Lotteries Association (ALA). After three successful editions in Marrakesh, the GPA has now moved to Casablanca, Morocco’s economic capital, for this upcoming renewal.

Racing1’s compelling daily timetable of engaging racing action from around the world (UK, North and South America, Turkey, Morocco, Australia, New Zealand and South Africa) boasts a 24/7 chronology to seamlessly complement any lottery or sportsbook programme across any time-zone, supplying global partners with a reliable source of fast-settling betting content at varied viewing windows throughout diverse territories.

Via the Racing1 brand, 1/ST CONTENT, ARC, RMG and Tabcorp are deploying their combined expertise to deliver targeted, localised solutions that appeal to assorted audiences, whether they’re already familiar with racing, or new to the sport and in need of more educational content.

Simon Fraser, spokesperson for Racing1, said: “It’s great to welcome industry delegates to our new stand, where we are demonstrating how Racing1 has conveniently crystallised a once-entangled worldwide web of racing rights into one package, enabling simpler consumption which is crucial in emerging markets.

“Via Racing1’s subsidiary product, Racing1 Markets, we can also demonstrate our one-stop-shop 24/7 racing solution, available in one simple contract and integration via our new iFrame, or existing API solution.

“Racing can be complicated, particularly for those unfamiliar with the space, and a key driver behind Racing1 is to simplify integration and contractual efforts for customers, whilst offering a fully outsourced 24/7 industry-leading offering direct to platforms and operators. It also signals Racing1’s wider intent to return better value to racing’s key stakeholders through more international deals, not merely through the domestic operators where racing is seen as a more traditionally consumed sport.

“Stop by our stand to see how Racing1 benefits consumers and operators alike – with a complete racing package via one contract and one integration.”