Octoplay advances on its European growth strategy by partnering with Evoke Group in the UK and Denmark

Octoplay is accelerating its European strategy through an expanded partnership with Evoke Group. This collaboration will bring Octoplay’s premium content to Evoke’s leading brands, 888 and Mr Green, in both the UK and Denmark. The integration represents a major expansion of the companies’ strategic partnership, which began with Octoplay’s successful William Hill integration in 2024 and has since deepened through collaborative product development, including a custom-built version of Jackpot Hunt for the William Hill brand.

The continuation of the partnership comes as part of Octoplay’s accelerated growth strategy across these markets, following the company’s recent partnership with state-owned Danske Spil in Denmark and its sixth UK integration with Midnite just weeks ago. Danish and British players will gain access to Octoplay’s full gaming portfolio through the 888 and Mr Green networks, positioning Octoplay as a rising European force, now active in 9 jurisdictions across the region and solidifying the company’s position as a go-to partner for tier-one operators across key European markets.

Ralitsa Georgieva, Director of Business Development at Octoplay, says: “Expanding our partnership with Evoke through 888 and Mr Green highlights our momentum in delivering premium content to tier-one operators. This integration marks our third partnership in Denmark and another successive launch in the UK, bringing Octoplay’s content to even more players across both markets.”

Keiron Downs, Head of Content Operations at Evoke, adds: “We are pleased to partner with Octoplay and introduce their innovative game portfolio to our 888 and Mr Green players in Denmark and the UK. This strategic expansion reflects the strong performance of our existing partnership and our confidence in Octoplay’s ability to deliver exceptional gaming experiences.”