Push Gaming launches Razor Returns bet365 edition in landmark content collaboration

B2B gaming supplier Push Gaming has partnered with bet365 to launch Razor Returns bet365, the first in a series of co-branded titles featuring the studio’s most iconic IPs.

Building on the success of Razor Returns, this customised version maintains the high-volatility gameplay and engaging mechanics that made the original a fan favourite.

The collaboration marks the debut of Push Gaming’s branded slot initiative, aimed at providing operators with customised content that reflects their brand identity while ensuring consistent performance.

Razor Returns bet365 brings a fresh visual identity to the hit game, with redesigned symbols and a fully reimagined background in signature bet365 colours.

The scatter, mystery, and Razor Reveal symbols now feature branded design elements, and the underwater world has been redesigned to include the operator’s logo throughout, from glowing sea creatures to sunken treasure.

Despite the visual overhaul, the gameplay stays faithful to the original. Players can still anticipate the legendary Razor Reveal feature, mystery symbols, and the highly sought-after unlimited free spins with progressive multipliers, all culminating in a potential max win of 100,000x.

Following this launch, Push Gaming is set to release additional co-branded games throughout H2 2025, further developing its strategy for customised content across regulated markets.

Shanel Cacciatolo, Account Manager at Push Gaming, said: “This launch is the result of a fantastic collaboration between our teams and a clear shared vision for bespoke, high-performing content.

“Razor Returns has already proven itself as one of our most successful titles, and this reimagined version is a great showcase of how we can adapt our strongest IPs for strategic partners.”

A spokesperson at bet365, added: “We’re thrilled to offer our players a unique, bet365-branded version of Razor Returns, thanks to Push Gaming. This partnership underscores our continuous commitment to maintaining high standards in the industry by providing top-notch exclusive content and quality entertainment.”

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