Newzoo x Tebex Report: How Gamers Are Spending in 2025

How players pay is changing, and so is how much they spend.

Tebex, the leading payments solution for gaming reaching $1Bn in processed payments, is launching the first industry-wide look at payment trends in EU and NA with Newzoo on Tuesday, August 12 at 09:00 AM CEST.

“Unlocking Games Revenue: Player Behavior and Payment Trends in the West”

Key Findings:

• NA is the top spending region globally:

  • NA average: $324.9 per payer

  • EU average: $125.4 per payer

• Motivations for spending differ by region:

  • NA has a desire for expression:

    • 34% of players spend to unlock exclusive content and 29% to personalize characters

  • EU has a value-driven behavior:

    • 28% of players citing special offers or good prices as their top reason to spend.

• EU: DLC, microtransactions, and subscriptions account for nearly 50% of PC game revenue (and 1/3 of console game revenue)

• NA: leads in Buy Now, Pay Later adoption with $80 ATV, tied with Crypto.

• In LATAM, Africa, and APAC: local wallets  are becoming the go-to payment method