Checkd Media Partners with BOYLE Sports

Checkd Media, part of Checkd Group, has partnered with leading bookmaker BOYLE Sports to bring back its No Tippy Tappy Football podcast for a new season.

The new partnership with BOYLE Sports, a major player in UK and Irish betting, and the new West Ham sponsors, will see the award-winning podcast return for its most ambitious season yet.

With over 42,600 YouTube subscribers and an audience spanning 150 countries, the podcast saw 4 million views, 282,651 downloads and 8300 new subscribers last season alone.

The No Tippy Tappy Football podcast has run weekly during the regular football season since launching for the 2022 World Cup. Available on YouTube and all major podcast platforms, it will see the return of legendary Premier League manager Sam Allardyce alongside Natalie Pike as hosts, with a range of high-profile guests from the world of football joining throughout the season.

The first episode will launch on 13th August with Chris Powell to coincide with the start of the 2025/26 Premier League season.

Previous guests on the show have included David Moyes, Chris Kamara, Phil Jones, Kevin Nolan, Clinton Morrison and many more, sitting down with Big Sam and Natalie to offer their unique blend of insight and personality on the beautiful game.

The partnership sees the show move into a new state-of-the-art studio, introducing a sharper visual identity and improved production values to better engage its growing audience. All content will be amplified across the Checkd Network, ensuring greater reach across platforms.

No Tippy Tappy Football has had its own success when it comes to trophies, winning best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024 and taking home the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, competing alongside major industry names such as The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.

Previous awards include best Affiliate Marketing Campaign at the EGR Marketing and Innovation Awards 2024, as well as the Bronze Award for Best Podcast Organisation at the Football Content Awards 2024, with the podcast competing against the likes of The Overlap, Stick to Football, The Rest is Football and Up Front with Simon Jordan.

Will Tyrrell, Director of UK Media at Checkd Media, said: “With BOYLE Sports now involved at the top level of English football through their West Ham sponsorship, it’s fantastic to be strengthening what has already been a long-standing and successful partnership with Checkd Media. It’s an exciting time for No Tippy Tappy Football as we refresh the look and feel of the show with a brand-new studio and upgraded production. We’re confident this new chapter will take the podcast to even greater heights, both in terms of content and audience reach.”

Sorin Pereverzov, Affiliate Marketing Manager at BOYLE Sports, said: “Partnering with No Tippy Tappy Football was an easy decision. As proud sponsors of West Ham and a brand with deep roots in both football and horse racing, we’re committed to supporting content that’s authentic, entertaining, and made for true fans.

“This podcast is a standout in the space, offering honest conversations with genuine personalities. We’re excited to support its next chapter.”