Genting Casinos Relaunch UK’s Biggest Casino After Aspers Purchase

• Long weekend of live music to celebrate rebranding of Britain’s biggest casino
• New owners plan to invest seven-figure sum to upgrade popular London venue

The UK’s biggest casino is celebrating its relaunch as Genting Casino Stratford with a four-day celebration featuring top DJs, live music and exciting gaming promotions.

Genting Casinos UK, one of the country’s biggest leisure and entertainment businesses, acquired the casino from former owners Aspers last April, and is planning a high seven-figure revamp to the venue, introducing new electronic gaming equipment and refreshing the food and drinks areas.

The relaunch celebrations will begin with a VIP event on Thursday July 31^st, and continue on Friday August 1st with a live show from popular singer songwriter Beverley Stone, who has previously played at iconic venues such as Ronnie Scott’s and the 606 Club.

On Saturday August 2^nd, guests can enjoy free sets from DJs Dean McCollough, Rickie & Melvin and Kimberly Watt from 7pm with a 4pm-10pm happy hour with 2 for 1 cocktails. The celebrations will be rounded off on Sunday August 3^rd by Sirene, a female vocal and multi-instrumentalist duo who will bring their unique brand of feel-good energy to Stratford.

Located in the popular Westfield Centre, the casino attracted 1.3 million visitors in 2012, the first full year after opening. Genting are confident its investment will see a return to these exciting levels of visitation. It boasts a licensed betting office and the UK’s biggest casino floor with 150 slot machines and 100 Electronic Gaming Terminals, providing a wide variety of play experiences and all the latest games.

All IGT products have been updated with new curve cabinets, new progressives, new LED signage and offer pay-outs of up to £20,000. Novomatic Electronic Gaming Terminals terminals offer play from 10p upwards, including single zero, double zero, Spreadbet roulette and live dealer dealt Baccarat games.

Genting plans to grow the casino’s popular poker offering, continuing to offer daily cash games and hosting big tournaments throughout the year, including British Poker Series events. The casino is known as a leading poker venue, with more than 35 poker tables; two Heads Up Hold’em Progressive Poker tables; and two Prime 3 Card Progressive Poker tables.

Both existing and new members will benefit from the market-leading My Genting rewards scheme, allowing them to earn points on every visit, which can be put towards free play on Slots, E-tables and live gaming, or redeemed on food and drink. The Genting Rewards App gives 10% off all drinks and a chance to earn more points by completing App Badges and Challenges.

Paul Willcock, President and Chief Operating Officer of Genting Casinos UK, said: “We are delighted to welcome regular guests and new visitors to the new-look Genting Casino Stratford for a fantastic series of launch events and a chance to experience our first-class hospitality. We pride ourselves on offering customers the best in gaming and entertainment across our portfolio of 32 casinos and we are confident that Stratford will grow from strength to strength as it becomes part of the Genting family”.