MiFinity Expands Local Payment Options with PayU Integration in Poland and the Czech Republic

MiFinity, the award-winning global eWallet provider, has announced the integration of PayU, one of Central and Eastern Europe’s most trusted online payment solutions, into its platform.

The new integration gives MiFinity users in Poland and the Czech Republic a popular and familiar way to fund their eWallet, improving accessibility, convenience, and confidence at the point of payment.

This move is part of MiFinity’s ongoing strategy to continuously expand its local payment offering, ensuring users can transact using the methods they know and trust. With PayU, customers in these high-growth digital markets can now make instant deposits into their MiFinity eWallet using local bank transfer options, all within a seamless and secure experience.

Paul Kavanagh, CEO of MiFinity, said: “We’re excited to add PayU to our growing list of local payment integrations – over 80 and counting. By offering trusted, regionally preferred options, we make it easier for customers to engage with their favourite digital services – and that drives real value for our merchant partners. This integration reflects our commitment to local relevance, seamless user experience, and helping merchants maximise customer acquisition and retention in these markets.”

Helping Merchants Grow by Localising the User Payment Experience

In competitive verticals like iGaming, Forex, and digital commerce, giving users familiar and trusted payment options is key to optimising conversion and customer lifetime value. MiFinity’s localisation strategy supports merchants by offering a wide range of local payment methods that make it easy for users to deposit funds into their eWallet – removing barriers at checkout, reducing drop-off, and building loyalty with users who expect payment options tailored to their geography and preferences.

The integration of PayU allows users in Poland and the Czech Republic to fund their MiFinity eWallet using their preferred local banks. This means merchants working with MiFinity can better engage customers in these high-growth markets by offering a more relevant, convenient and trusted payment experience.

Continuous Expansion, Global Vision

PayU is the latest addition to MiFinity’s 80+ integrated payment methods, and part of a wider commitment to providing the most flexible, localised payment experience on the market. MiFinity’s roadmap includes further geographic and platform expansion throughout 2025, designed to help merchants grow internationally without compromising the local experiences their users expect.

For merchants, it’s a win-win: more ways to reach and retain customers in key markets, and a partner in MiFinity who is as focused on growth and engagement as they are.