Podium secures multi-year partnership to power Bally’s Interactive racing data across major UK casino brands

Podium, a leading global provider of trusted sports content and data solutions, has announced a long-term agreement with Bally’s Interactive to supply its flagship PULSE data service across a portfolio of the operator’s top-performing UK casino brands, including Bally’s UK, Jackpot Joy, Monopoly Casino, Rainbow Riches and Double Bubble.

The partnership follows Bally’s Interactive strategic expansion into racing, which went live across its UK brands earlier this year, with Podium’s real-time betting data now seamlessly integrated across Bally’s Interactive platforms to enhance player experience, deliver content integrity and bolster uptime.

Josh Sparke, Managing Director at Podium says: “We are thrilled to be working with Bally’s Interactive to deliver a premium racing experience across some of the most recognisable names in UK gaming. This partnership is another clear endorsement of our commitment to reliable, scalable delivery – with zero downtime, ultra-low latency and a single integration powering content from over 300 tracks worldwide.”

Bally’s Interactive selected Podium following a competitive process, citing the flexibility of the platform and strengths in its commercial relationships and expertise.

Alex Kemp, Senior Commercial Manager at Bally’s Interactive says: “Podium stood out for their collaborative approach and deep understanding of our ambitions across racing. From day one, they made integration simple with great documentation and a hands-on onboarding team. It is also clear they have built a future-proof platform that gives us the ability to scale. We are already exploring how tools like Racecard Pro and Race Hype can help us drive long-term engagement.”

PULSE is Podium’s core data product, built to deliver accurate, resilient and fast racing data from the world’s leading rights holders. Through a single integration, Bally’s Interactive now has access to an unrivalled portfolio of global content, enabling full coverage across thoroughbred, greyhound and trotting codes.