1XBET Appoints Industry Veteran Simon Westbury as Strategic Advisor to Guide Global Growth

The appointment of the experienced executive signals a new chapter for the global betting brand, focusing on long-term strategy, market expansion, and industry leadership.

1XBET, the global gaming and technology brand, today announced the appointment of Simon Westbury to the role of Strategic Advisor. This move underscores the company’s commitment to appointing industry expertise to steer its next phase of global growth.

With over a decade of board-level experience in iGaming, Westbury will advise the 1XBET leadership on its international strategy, guiding sustainable entry into new markets and shaping the brand’s approach to key industry initiatives. His track record in driving strategy across B2B, sports, and media operations will be instrumental in executing the company’s long-term vision.

Commenting on his new role, Simon Westbury stated: “What truly drew me in was the leadership’s clear and ambitious vision for the future of the 1XBET brand. It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”

Quote from 1XBET Company Spokesperson: “We are delighted to welcome Simon Westbury to the 1XBET team. His appointment comes at a pivotal moment as we continue our global growth strategy. Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable. We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.”

The appointment marks a deliberate step in 1XBET’s strategy to reinforce its global footprint. Bringing in an external advisor of Westbury’s calibre highlights a clear focus on continuous improvement, change management and the ambition to set new industry benchmarks.

His advisory role is effective immediately.