Connect with us

Latest News

Flows welcomes Opti-X to its client Marketplace

Published

on

Flows welcomes Opti-X to its client Marketplace
Reading Time: 2 minutes

 

Flows, the no code automation platform driving faster product delivery for businesses globally, has added Opti-X, Optimove’s Digital Experience Platform for faster time-to-conversion and higher customer lifetime value, to its Marketplace. Optimove is the creator of Positionless Marketing, and the and the #1 Player Engagement Platform in iGaming.

The marketplace addition highlights the next chapter in the partnership between the two companies, giving operators more ways to deliver real-time, personalised experiences that adapt to the needs of every player. Opti-X helps operators tailor content and experiences to reflect the preferences, behaviours and needs of each individual player. Powered by AI, it supports marketing teams in delivering more relevant messaging based on where a player is in their journey.

The strengthened partnership between Flows and Optimove unlocks enhanced ways for operators to connect systems that don’t naturally work together. Through Flows’ orchestration and integration layer, clients utilising Optimove can now gain instant access to Opti-X, enabling their teams to trigger personalised campaigns using real-time behaviours, internal logic or enriched data from across their tech stack. The result is a faster, more flexible way to build and launch new features and experiences without dependency on developers.

Daniel de Souza, VP Commercial at Flows, said: “Having worked at both Optimove and Flows, I can see the tangible benefits of connecting these tools. Operators gain greater flexibility to create personalised, fully connected experiences, driven by the power of Opti-X within the Flows ecosystem. The Opti-X platform is a powerful system, but when combined with Flows spin by spin level of data, operators can activate different strategies in real-time data. This will give the product teams freedom to move faster, smarter and bring more meaningful experiences to the end customer.”

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

Matthew Gilbery, Director of Personalisation, said: “The real winners are iGaming operator marketing teams. Flows adds a powerful layer of agility to personalisation by connecting data, systems, and logic in real-time. Through its integration with Opti-X, marketing teams can launch hyper-personalised player experiences instantly, without relying on developers. This collaboration brings the power of Positionless Marketing to life enabling teams to move faster, adapt quickly, and deliver campaigns that truly reflect each player’s needs. We’re truly excited about the possibilities this partnership unlocks.”

The post Flows welcomes Opti-X to its client Marketplace appeared first on European Gaming Industry News.

Continue Reading
Advertisement

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading

Latest News

Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18

Published

on

Reading Time: < 1 minute

 

The Plaza Hotel & Casino will honor two popular Las Vegas sports teams with its weekly Welcome to the Weekend Friday Fireworks Show this week and next.

Tomorrow night, Friday, July 11, members of the University of Nevada Las Vegas (UNLV) dance team, the Scarlet Dance Line will be the guests of honor to ignite the fireworks from the TNT box at 9:15 p.m. at Carousel Bar. UNLV alumni and fans are encouraged to wear university gear to Carousel Bar, which will have a DJ starting at 7 p.m. and offer a special cocktail, the Rebel Rita, a frozen strawberry margarita made with Mi Campo Blanco, for the night.

Next Friday, July 18, the mascot for the Vegas Knight Hawks, Risk will be on hand as the TNT ignitor at Carousel Bar honoring the professional indoor football team that plays at Lee’s Family Forum in Henderson. A DJ will again be entertaining guests at Carousel Bar starting at 7 p.m.

Staged from the top of the Plaza’s South Tower every Friday at 9:15 p.m. from May through September, the public can watch the Welcome to the Weekend Friday Fireworks Show for free from in front of the Plaza on Main Street, which will be closed to vehicular traffic during the show for viewing the fireworks from Carson Avenue to Ogden Avenue.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

The Plaza’s fireworks will be dependent on weather conditions and are subject to change or cancellation. Updates will be available on the Plaza’s social media channels, including Facebook, Instagram and Twitter.

 

The post Welcome to the Weekend Friday Fireworks at Plaza Hotel & Casino to celebrate UNLV Runnin’ Rebels on July 11 and Vegas Knight Hawks on July 18 appeared first on European Gaming Industry News.

Continue Reading

Latest News

PAGCOR donates emergency vehicles to five new beneficiaries

Published

on

Reading Time: 2 minutes

PAGCOR Chairman and CEO Alejandro H. Tengco (4th from left) leads the formal turnover of brand-new Patient Transport Vehicles to five new beneficiaries represented by Benito Soliven (Isabela) Mayor John Paul Azur (2nd from left); former Parañaque City Rep. Gus Tambunting (3rd from left); San Pedro City Mayor Art Mercado (5th from right); Dr. Anna Ruby Gapasin of the Polytechnic University of the Philippines (3rd from right) and PUP Medical Director Dr. Liza Yanes (2nd from right); and 2nd Lt. Cassay Marie Chua of Joint Task Unit Ilocos Headquarters (extreme right).

 

In support of President Ferdinand Marcos Jr.’s program to provide all local government units with patient transport vehicles or PTVs, the Philippine Amusement and Gaming Corporation on Wednesday turned over such vehicles to five more LGUs and institutions.

The latest recipients include the municipality of Benito Soliven in Isabela; San Pedro City in Laguna; the Polytechnic University of the Philippines (PUP); Ospital ng Parañaque; and the Joint Task Force Unit Ilocos (JTUI) Headquarters.

PAGCOR Chairman and CEO Alejandro H. Tengco said the donation aims to strengthen the medical and disaster-response capabilities of local government units, public institutions, and security forces as advocated by President Marcos.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“Each PTV we turn over is a step closer to making vital medical services more accessible to every Filipino,” Mr. Tengco said.

Mayor Art Mercado of San Pablo City, one of the LGU recipients, said the vehicle will significantly enhance the city’s emergency response, particularly for low-income communities.

“It’s a lifeline that will help us save more lives,” he said.

Former Congressman Gus Tambunting also welcomed the donation to the Ospital ng Parañaque, saying: “With this PTV, our hospital can immediately respond to urgent cases, particularly those in need of immediate referral to larger medical facilities.”

At PUP, where thousands of students attend daily classes, the donated PTV is seen as an essential addition.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

“In emergency medical situations on campus, this vehicle could spell the difference between life and death,” said university official Dr. Anna Ruby Gapasin.

2nd Lt. Cassay Marie Chua of the Joint Task Force Unit Ilocos, meanwhile, emphasized the importance of medical mobility in their operations.

“This transport vehicle will greatly support our troop welfare and humanitarian missions, especially during calamities,” he said.

Since the program’s launch last February, PAGCOR has already donated 35 PTVs to LGUs, hospitals, and frontline agencies to help ensure timely and safe medical transport across the country.

Aside from PAGCOR, the Office of the President and the Philippine Charity Sweepstakes Office are also distributing PTVs to local government units nationwide.

Advertisement
Prague Gaming & TECH Summit 2025 (25-26 March)

 

The post PAGCOR donates emergency vehicles to five new beneficiaries appeared first on European Gaming Industry News.

Continue Reading

Trending

Offering comprehensive coverage on all aspects of the gaming sector, our daily posts include online and land-based gaming, betting, esports, regulatory and compliance updates, and technological advancements. Regular features encompass daily news articles, press releases, exclusive interviews, and insightful event reports.

The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

Contact us: [email protected]

Editorial / PR Submissions: [email protected]

Copyright © 2015 - 2024 - Gaming News Room is part of HIPTHER Agency. Registered in Romania under Proshirt SRL, Company number: 2134306, EU VAT ID: RO21343605. Office address: Blvd. 1 Decembrie 1918 nr.5, Targu Mures, Romania