Lithuania has implemented new stricter restrictions on gambling advertising.

According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.

“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.

From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.

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Only publications dedicated to the gambling business will be allowed to publish information about gambling.

Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.

Moreover, online betting ads must not be linked to betting websites.

From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.

However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.

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The Supreme Court in Sweden has issued a judgment in a case concerning a former customer of the Betsson Group’s subsidiary BML Group Ltd. The Supreme Court upholds the Patent and Market Court of Appeal’s ruling from December 2023, in which BML Group Ltd. was ordered to repay approximately EUR 500,000 to the former customer.

The case relates to the period 2009–2014, a time before the new Swedish Gambling Act came into force in 2019, which meant that a clearer regulatory framework for the Swedish market was introduced.

Pontus Lindwall, President and CEO of Betsson AB, said: “We are of course disappointed with the Supreme Court’s decision in this individual case. At the same time, we note that these are very specific circumstances and that the judgment is not expected to have any broader financial consequences for our operations.”

“Betsson has for a long time implemented rigorous processes for responsible gaming. We do not allow customers with gambling problems known to us to use our services,” Pontus Lindwall added.

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New requirements have been introduced for individuals and companies based in Denmark that only offer gambling in other EU and EEA countries.

Gambling operators covered by section 1(1)(19) of the Danish Anti-Money Laundering Act, who are established in Denmark and provide gambling in other EU and EEA countries, will now be subject to registration in the Danish Gambling Authority’s Money Laundering Register as of 1 July 2025. This is stated in Executive Order no. 239 of 27 January 2025.

The Danish Gambling Authority points out that gambling operators licensed to provide gambling in Denmark under the Danish Gambling Act are not covered by the executive order and will therefore not be subject to the new requirement.

How should the notification be made?

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The notification must be made through the Danish Gambling Authority’s notification form. The form can be found at the DGA’s website under Prevention of money laundering. The form must be sent electronically to the Danish Gambling Authority together with relevant documentation.

The notification must be made no later than 14 days after the gambling operator has obtained a licence or started gambling offers in another EU or EEA country than Denmark.

What should gambling operators be aware of?

The gambling operator must be aware that the information registered is correct. It is the responsibility of the gambling operator to ensure that these are correct.

Any changes must be notified to the Danish Gambling Authority no later than 14 days after they have entered into force. This is done by using the change form, which can be found at the DGA’s website under Prevention of money-laundering. The change form must be sent electronically to the Danish Gambling Authority.

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A registration will cease if the gambling operator no longer provides gambling according to section 1(1) of the executive order and if the gambling operator has notified the Danish Gambling Authority according to section 1(4).