Lithuania has implemented new stricter restrictions on gambling advertising.

According to the Gaming Control Authority, the changes are transitional before a full ban on gambling advertising comes into force in 2028. Until then, gambling advertising will be restricted but allowed.

“The aim of the amendments to the Gaming Law is to reduce the accessibility of gambling and the harm it causes to society,” Sandra Vitkevičiūtę, an advisor at the Authority, said.

From July 1, gambling organisers will be able to advertise their names and brands only on their headquarters or gambling venues, while other external advertising is banned. Companies will also be able to advertise their name and trademark on their website.

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Only publications dedicated to the gambling business will be allowed to publish information about gambling.

Only betting commercials will be allowed on TV, radio and the internet, but they will be limited to 15 seconds and aired no more than three times an hour between 06:00 and 18:00 and no more than twice an hour between 18:00 and midnight.

Moreover, online betting ads must not be linked to betting websites.

From July, gambling operators can still sponsor sporting events, organisations, sports broadcasts and athletes, as well as cultural or artistic events and their broadcasts.

However, the names of gambling companies can no longer be used in the names of sports clubs or leagues, but they will still be allowed to appear next to the sponsored club or athlete.

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The Supreme Court in Sweden has issued a judgment in a case concerning a former customer of the Betsson Group’s subsidiary BML Group Ltd. The Supreme Court upholds the Patent and Market Court of Appeal’s ruling from December 2023, in which BML Group Ltd. was ordered to repay approximately EUR 500,000 to the former customer.

The case relates to the period 2009–2014, a time before the new Swedish Gambling Act came into force in 2019, which meant that a clearer regulatory framework for the Swedish market was introduced.

Pontus Lindwall, President and CEO of Betsson AB, said: “We are of course disappointed with the Supreme Court’s decision in this individual case. At the same time, we note that these are very specific circumstances and that the judgment is not expected to have any broader financial consequences for our operations.”

“Betsson has for a long time implemented rigorous processes for responsible gaming. We do not allow customers with gambling problems known to us to use our services,” Pontus Lindwall added.

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Stretch Network is going to participate in the Ortak x B.F.T.H. Arena Awards 2025—a platform where bold ideas, tech-driven creativity, and digital excellence take center stage. This initiative celebrates standout projects that are shaping the future of Igaming, Web3 and beyond.

As part of the event, Stretch Network will sponsor the “Highest Impact in Poker Network” award—recognising the platform or brand that has made the most meaningful contribution to the poker ecosystem. Whether through expanding liquidity, enhancing player experience or advancing technological capabilities, this award highlights the true game-changers.

As a dedicated B2B online poker platform provider, Stretch Network understands what it takes to build scalable, resilient and innovative networks. Supporting this category demonstrates the company’s commitment to backing the creators and operators driving the industry forward.

The winner will be announced on July 10, 2025, during the awards ceremony in Yerevan.

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