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AI has transformed the art of buying a race horse, with records smashed at 2025 breeze up sale events

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2025’s breeze up sales are completed, with last Friday’s Tattersalls Ireland sale at Fairyhouse concluding the events for the year. 

Breeze up sales are a vital part of the horse racing industry. Data is essential for punters to make informed sports bets and is equally important when assessing the potential of a race horse.

At a breeze up event, race horse trainers, buyers and journalists get to watch two-year-old horses literally “breeze up and down” the track, showing off their pedigree, canter, gait, and hundreds of other data points that go into predicting  a horse’s future performance on the racetrack.

Not only have the sales broken all the 2024 records in many metrics, they’ve also surpassed some all-time records since breeze up sales began in Great Britain in the 1970s – from top-selling lots to the total sales figures.

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One notable facet of this year’s events was the contribution of Pythia Sports’ new proprietary technology, which combines artificial intelligence, machine learning, and historical breeze up sales data to improve the accuracy of performance predictions.

The Highlights

Stephen Davison, head of commercial operations at Pythia, said: “The video content captures some brilliant highlights of everything that goes into creating a complete data set at the 2025 sales. The breeze up continues to be an ever-popular sale for buyers seeking top two-year-old talent, and it’s a testament to the hard work of all the consignors and buyers who helped drive this year’s record-breaking results. We hope the insights provided through our data have played a small part in supporting their success.  

“From our point of view, we’re really pleased to have been involved in 18 purchases, with the combined purchase prices exceeding £1.4 million. We’re very much looking forward to seeing them on the track and hope they prove very lucky for their owners.”

Davison continues: “It’s also fantastic for those who want an inside look into some of the hard work that happens behind-the-scenes in horse racing. We’re really pleased at how successful the sales have been, and we love how the sector has responded to our breeze up technology.

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“Incorporating more than 100 essential factors, the innovative tech is a proprietary model which evaluates time, stride and biomechanics for every horse at the breeze ups. These individual factors  then generate a comprehensive rating for each horse,” said Davison.

Breeze up sales – by the numbers 

2025 was a banner year for breeze ups across Europe, with YOY changes increasing greatly and some historic records smashed.

  • Total turnover from all sales: c£70.2m

  • Craven YOY increase: +25.7%

  • Goffs UK YOY increase: +12.4%

  • Arqana YOY increase: +24.8%

  • Tatersalls Ireland YOY increase: +21.5%

In addition, at the Craven sale, the record purchase price for a breeze up horse was broken on consecutive days:

  • £1.4m Acclamation colt – purchased by Godolphin

  • £1.75m – Havana Grey colt purchased by Amo Racing,

Further records broken:

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  • The horse that won the 2,000 Guineas, Ruling Court, was a breeze up horse that sold for €2.4m at 2024’s Arqana Sale

  • The first-ever Goffs sale of a £1m breeze up horse occurred this year, with a Mehmas colt selling to Godolphin.

  • 2025’s Tattersalls Ireland sale was the first time trade has exceeded the €10m euros mark – the first time in Tattersalls Ireland history the 8-figure mark was reached.

  • Top lot was a Night of Thunder colt sold to Stroud Coleman Bloodstock for 580,000 EUROS.

“Tattersalls Ireland provided a fantastic finale to the breeze up season, with average prices rising and yet more records falling. It’s clear that breeze ups have become an essential part of the sales calendar, offering buyers both quality and confidence. It’s an exciting time for the sector — and now, with the sales behind us, the spotlight shifts to the track. I’m sure, like me, everyone is eagerly anticipating how these horses perform, especially with some already making a strong impression,” Davison explained.

The post AI has transformed the art of buying a race horse, with records smashed at 2025 breeze up sale events appeared first on European Gaming Industry News.

Asia

EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

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The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.

The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.

EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.

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“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”

The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season

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kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.

This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.

Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”

Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”

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The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.

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Asia

EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

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EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.

Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.

Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.

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The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.

The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.

EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.

Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”

The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.

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