Air Dice Group Appoints Christine Jinks as Managing Director, Air Dice Services Malta and Air Dice Services UK

Air Dice Group, the global B2B iGaming content developer and provider, announces the appointment of Christine Jinks as Managing Director. Christine will be responsible for the strategic direction & operation of Air Dice Services Malta and Air Dice Services UK. Christine will be taking over from Victor Borg-Barthet who will be leaving the business to pursue his own personal business venture within the iGaming industry.

Christine brings over 20 years of industry experience having held senior management positions across iGaming and Retail Gaming with well-known operators and gaming providers, most recently Christine has held senior management consultancy positions working across leisure and technology services.

Sami Mäkinen, Air Dice Group CEO commented “We are thrilled to welcome Christine as our Managing Director for both Malta and the UK. Christine has been working with us as a consultant since early 2024 and brings a wealth of experience and expertise that will be invaluable as we continue our international growth and innovation, working closely with our customers and partners within the gaming industry. Her dedication and vision are perfectly aligned with our mission of delivering novel and engaging gaming experiences to the global gaming community”.

“Victor will be staying in the business during a period of transition over the coming months. We extend our heartfelt thanks to Victor for his years of service and his invaluable contributions to Air Dice, Victor’s dedication and leadership has been instrumental to our success, we wish him all the best in his next venture”.

Christine also continues in an advisory role to sister company Boomerang Digital, a key supplier to the UK retail bingo, arcade, and pub sectors.

Andrew Ludlow, Boomerang Digital CEO commented “Chris and I first worked together bringing digital AWP’s to the pub retail sector nearly 20 years ago, she is a valued addition to our group. Her appointment continues to strengthen the expertise, experience and strategic alignment of Air Dice Group & Boomerang Digital and our commitment to offering multichannel content to operators where available.”