Press Releases
Game Nation continue to strengthen team with appointment of Chief Financial Officer and Compliance and Machine Support Manager
Game Nation, the UK high street gaming retailer continues to invest in its’ management team with the addition of two experienced executives.
Gary Bennett (right), who has accumulated a wealth of in-depth gaming industry experience including business acquisition joins the company as Chief Financial Officer. In a distinguished industry career Gary has worked for brands including Walkers Bingo, Top Ten Bingo and most recently the Real Fun Group.
The second addition to the Game Nation team has seen Steve Cook (left) join as Compliance and Machine Support Manager. Steve is in his fourth decade working across the leisure, gaming, family entertainment centre and holiday park sectors in a variety of roles ranging from a bingo floor checker to a gaming machines controller.
Welcoming the duo to the Game Nation family CEO Mark Jepp said: “Effective recruitment is not simply about hiring the best qualified people but more about hiring the best qualified candidates who also share the same values and personality of the brand. Both Gary and Steve know this sector extremely well but as importantly they have an outlook and a work ethic which are inspiring and infectious in equal measure. Gary’s experience of acquiring gaming businesses will be crucial in helping us to drive the brand as we expand our footprint and grow market share.”
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New integration empowers operators to reach players on Telegram with context-driven messages that drive engagement
scoreconnect, an innovative communication platform tailored for sports betting and gaming, announced a new partnership with Optimove, the leader in Positionless Marketing, to enhance personalised content via Telegram.
Optimove’s extensive iGaming partner portfolio can now easily activate scoreconnect’s cutting-edge Telegram integration with just a few clicks. This allows operators to extend their reach and capabilities into Telegram—engaging players where they are, in real time, using scoreconnect’s powerful tools to drive better outcomes.
scoreconnect’s platform connects directly to an operator’s live data via PAM or CRM, enabling intelligent automation that responds to what the player is doing—right now. That accuracy has been proven to improve retention, increase turnover from messaging and boost conversion from sign-up to deposit.
During SBC Summit Americas 2025 in Fort Lauderdale, scoreconnect presented its Telegram Play, a fully functional experience showing players claiming bonuses, placing bets, and receiving updates—all inside a Telegram chat window, with no redirects or delays.
scoreconnect CEO Antonio Ruggeri said: “Partnering with Optimove is a big moment for the business given its standing in the market. This integration means frictionless deployment and faster time to value. With Telegram Play, we’re not just enabling messaging—we’re enabling intelligent, real-time interaction that boosts player engagement where it matters most.”
Optimove Senior Director of Partnerships, Adi Dagan said: “We’re thrilled to welcome scoreconnect to Optimove’s partner ecosystem. Their innovative Telegram solution is a game-changer, and we’re proud to bring it to our clients. Because of scoreconnect, we can now engage more players in real time with powerful, personalised experiences that drive real impact.”
The post scoreconnect partners with Optimove to enhance personalised content via Telegram appeared first on European Gaming Industry News.
It was a strong year
The Nordic gaming company Paf performed well in 2024, despite a slight decline in earnings. Paf’s open customer segment demonstrates that it is possible to be a sustainable entertainment company with decisive loss limits to prevent excessive gambling.
The Paf Group’s turnover increased from €177.1 million to €183.0 million in 2024, a rise of 3%. However, earnings decreased from €55.1 million to €54.3 million.
“We had a strong 2024, and we can be really pleased with the year. The trend of increased gambling taxes is bringing down earnings, but this was something we were prepared for,” said Christer Fahlstedt, CEO.
Paf’s profit decreased by 1%, primarily due to increased gaming taxes. Paf paid €11.8 million more in taxes in 2024 than in 2023. In particular, the lottery tax increased in Finland from 5% to 12%, and in Sweden from 18% to 22%.
“Paf is well equipped to handle tax increases thanks to our customer base, which generates long-term income from a large number of players who play for smaller amounts. Taxes on gaming companies are necessary, so that other gaming companies also can contribute back to society,” says Christer Fahlstedt.
21.5 million euros in Paf funds
The annual distribution of Paf funds will be €21.5 million. These funds are used for the benefit of society, including social activities, culture, youth work, sports, environmental activities, and more.
“The level of Paf funds that can be maintained year after year, combined with the voluntary measures taken in relation to responsible gaming towards customers, is impressive. There is no other company in the industry that is currently achieving anything similar,” says Jan-Mikael von Schantz, Chairman of the Paf Board.
Entertainment on sustainable terms
In 2024, Paf lowered the loss limit for young customers aged 20–24. Then, in March 2025, the loss limit for young customers was reduced again, and at the same time, the general loss limit for all age groups was lowered to €16,000.
“We want to be a sustainable entertainment company, and our results show that it is possible to achieve strong results without compromising on responsible gaming. I am genuinely surprised and a little disappointed that our state-owned counterpart Veikkaus in Finland has chosen to raise its loss limit this spring. But we are going our own way and they are going in a different direction,” says Christer Fahlstedt.
Open customer segments 2017–2024
The table below shows the development of gaming in different customer segments from 2017 to 2024. The red segment has been at zero in recent years, as Paf’s loss limits have prevented larger losses. The white segment shows the percentage of winning players who ended the year in profit.
“We are increasing revenue from the green segment by 12.3%, which benefits our development towards more sustainable revenue. We would like to see more operators be as open and transparent with their numbers as we are,” says Christer Fahlstedt.
All the numbers in Paf’s customer segments have been reviewed by auditors as part of the financial statement audit.
Read Paf’s full Annual Report for 2024 on aboutpaf.com/corporate/annual-reports.
The post Paf’s results for 2024 appeared first on European Gaming Industry News.
Zitro continues strengthening its presence in Mexico by adding its revolutionary line of CONCEPT cabinets at Caliente Casino Hipódromo, operated by the renowned Grupo Caliente in Tijuana, Baja California.
Following its success throughout the rest of the country, the CONCEPT machines have now arrived in Tijuana to deliver an unprecedented gaming experience. With the innovative Magic Lighting system, which offers a synchronized light show integrated with gameplay, and a large-format touch screen known as the Screen Deck, CONCEPT is designed to maximize player comfort and technical team efficiency.
The collaboration between Caliente and Zitro is further reinforced with the addition of the successful games Legendary Sword, Triple Charm Journey, and Fairyland Quest. These games accompany this new generation of cabinets and stand out for their high-quality graphics and innovative mechanics.
From Grupo Caliente, Mariano Hernández, Corporate Management of Gaming Machines Products, commented: “Given the outstanding performance we’ve seen from CONCEPT, its installation at Hipódromo was our immediate goal. We are confident this offering will receive the same warm welcome from our Tijuana players. Zitro is, without a doubt, a guarantee of success in the region.”
Johnny Ortiz Viveros, founder of Zitro, added: “We are proud to continue strengthening our collaboration with Grupo Caliente and to bring Zitro products to more players across Mexico. CONCEPT was created to set a new benchmark in the industry, and its reception proves it.”
The post “CONCEPT” AND ZITRO’S NEW GAMES DAZZLE AT CALIENTE CASINO (HIPÓDROMO) appeared first on European Gaming Industry News.
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