Clever Advertising appoints Andre Sousa Machado as Chief Commercial Officer

Clever Advertising, the performance marketing partner for tier one iGaming operators, is thrilled to welcome back Andre Sousa Machado as Chief Commercial Officer. A “boomerang” talent, Andre originally joined the team eight years ago—spending six years leading R&D and sales—before moving to Sportradar as Head of Publisher Relations & Affiliation, where he built ad-tech solutions and affiliate networks for tier one operators such as bet365, Entain, Fanduel, and Betway US.

At Clever Advertising, Andre will work with tier one iGaming operators to drive genuine revenue-share partnerships that reward mutual success. “I’m excited to be back,” he says. “With our creative and influencer expertise, custom technology, and deep market know-how, we’ll help new and existing partners maximise returns—while rolling out fresh tools like AI-powered optimisations, an exclusive publisher network, and dynamic ad formats that engage players from first click to long-term loyalty.”

“By using a revenue-share model, Clever Advertising truly invests in our clients’ growth,” said Jose Pedro Panzina, CEO of Clever Advertising. “With Andre now leading our channel expansion, we’re set to rival traditional marketing agencies, launch innovative partnership deals, and bring cutting-edge solutions to tier one operators around the world.”

Clever Advertising specialises in iGaming marketing. The Company offers a no-risk, revenue-share approach and an end-to-end service—from creative production and influencer campaigns to data-driven media buying across affiliate, paid social, SEM, and emerging channels. Clever Advertising’s proprietary analytics platform and compliance tools ensure full transparency, measurable results, and exclusive audience access without any upfront fees or minimum spend.