French GGR Reaches €14 Billion in 2024

France’s gambling market reached a gross gaming revenue (GGR) of €14 billion in 2024, a 4.7% increase from 2023.

This growth applies to most segments of the market, particularly lotteries and online sports betting, where sales have risen by 19%, driven by the exceptional sporting calendar with the Euro football championships and the Paris Olympics.

The online market enjoyed a record year, with GGR of €2.6 billion, up 12% from 2023. Spearheading this growth, online sports betting recorded a GGR of almost €1.8 billion, up 19% grom 2023. With a market share of over 12% of the total gambling market, online sports betting is the second-largest contributor to market growth, accounting for 43%. Online horse betting is up slightly by almost 1%, while poker has seen its GGR fall by 2%, after growing continuously between 2021 and 2023.

As a sign of its vitality, after two years of decline, the online gaming market has seen significant growth in the number of Active Player Accounts (APAs), with 5.7M APAs (+11% compared with 2023). This trend can be seen across all market segments (13% growth for sports betting, 11% for poker and 4% for horse betting). Similarly, the number of unique players now stands at 3.9 million (up 8% from 2023, with an average player owning 1.5 accounts). The population of sports bettors is getting younger (30% of sports bettors are between 18 and 24 years old) and is also becoming more feminised.

Of the forty or so sports open to betting in France, four in particular stand out in terms of the amounts staked: football (€5,630m stakes), tennis (€2,273m), basketball (€914m) and rugby (€186m). In 2024, these 4 sports alone account for 87.5% of online sports betting stakes. Sports such as volleyball, ice hockey, badminton, handball and cycling have also seen a significant increase in their stakes (+31% between 2023 and 2024).

With a market share of almost 50%, FDJ United is the leading contributor to market growth and is consolidating its position as leader in the French gambling market, with a gross gaming revenue exceeding €7 billion for the first time (+6% compared to 2023). This growth is being driven mainly by lotteries (€5.8bn, +5% in GGR).

GIE PMU’s business, which record €6.6bn in bets and €1.7bn in GGR in 2024, is down 2%. However, PMU’s net profit remain stable at €837m (compared with €835m in 2023), enabling it to maintain its funding for the horseracing industry. Despite a slight drop in the PMU’s market share (12% of the market’s PBJ, supplanted for the first time by online sports betting), the PMU’s pool of players is up 6% in 2024 (3.5M players), returning to the 2019 level before the health crisis.

The year 2024 mark a consolidation for casinos, with GGR up slightly by 1.2% to €2.7 billion and the number of admissions stable at 31 million. Gaming club GGR slowed to €123m.