Asia
IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025

International Game Technology PLC (IGT) announced that the Company will unveil its latest portfolio of solutions for the Asia-Pacific market at G2E Asia 2025 at The Venetian Macao, May 7-9 in stand A801. IGT will display a tailored suite of regionally attuned multi-level progressive link and standalone titles, along with the IGT ADVANTAGE casino management system (CMS). IGT’s innovative G2E Asia 2025 portfolio is designed to deliver enhanced player entertainment, increase customer loyalty, drive performance and meet the needs of the local market.
“Over the past 12 months, IGT has seen clear results in our realigned focus for Asia, and at G2E Asia 2025, we will expand upon this successful strategy with a product portfolio designed to deliver even more depth and entertainment to operators and players. IGT’s global strength, paired with our localized focus, allows us to develop compelling offerings that provide variety across casino floors and will help increase our regional footprint for our electronic gaming machine and systems portfolios,” said Dallas Orchard, IGT Senior Vice President & Chief Operating Officer, Gaming APAC.
“With the recent appointment of new talent and partnerships, IGT remains focused on strengthening our commitment to the region by delivering a compelling product portfolio at G2E Asia. In addition to new multi-level progressive links, like the global sensation Tiger and Dragon and the locally developed Ying Fu Wa Fa Fa Fa, which takes our proven Ying Fu Wa to the next level, plus the revolutionary IGT ADVANTAGE CMS, we are set to write a new chapter in Asia by enabling our customers to diversify their gaming floors and drive performance,” said Charles Seo, IGT Senior Director of Commercial Strategy, Asia.
Some key highlights for G2E Asia attendees to discover in IGT’s stand will include:
• Tiger and Dragon Link: An extension of IGT’s global hit Tiger and Dragon, this regionally attuned link powers up performance and gameplay with Cash on Reels and a lock and respin bonus with a unique betting structure that unlocks larger values and more win opportunities. Available on IGT’s PeakSlant49, PeakCurve49 and CrystalCurve cabinets, Tiger and Dragon Link also offers the chance to multiply wins up to 10x and includes the popular multi-pot collection feature for an entertaining gameplay experience.
• Ying Fu Wa Fa Fa Fa Link: This innovative link takes an IGT proven performer to the next level. Building on classic and player-favorite Ying Fu Wa gameplay, this new evolution includes a revolutionary ‘888 Feature’ and the addition of a new progressive jackpot that accumulates rewards throughout gameplay. Available in two game titles, Blessing Fortune and Overflowing Joy, with free games for variety and entertainment, Ying Fu Wa Fa Fa Fa Link is available on IGT’s PeakSlant49, PeakCurve49, PeakSlant32 and PeakDual27 cabinets.
• Rising Rockets Link: This multi-level progressive link is currently boosting player entertainment and performance on casino floors across Asia. Available in two complementary game titles, Emperor and Empress, Rising Rockets Link offers three different lock and respin bonuses, scalable bonuses, multi-denomination options and multiple jackpot opportunities during the bonus features. It is available on the PeakSlant49, PeakCurve49 and CrystalCurve cabinets.
• Money Gong Link: Packed with entertainment and a variety of gameplay experiences, the new Money Gong Link offers an innovative lock and respin bonus feature that includes three different gameplay modifiers, ‘Multiplier’, ‘Vortex Pays’ and ‘Prize Boost,’ for more chances to win. With a unique Money Gong bonus play-off for the chance to win the Money Gong jackpot, this new link is available on IGT’s PeakSlant49 and PeakCurve49 cabinets.
In addition to IGT’s demonstration of the exciting gaming portfolio covering more than 60 individual game titles, the IGT Systems team will demonstrate the differentiating features of IGT ADVANTAGE, including exciting bonusing options for Asia and IGT’s award-winning Cardless Connect and Resort Wallet solutions. Offering a modular design that supports convenience-driving apps, IGT ADVANTAGE drives the player experience forward while helping optimise casino operations. Through IGT’s HTML-based M5 technology, operators can deliver personalised real-time promotions, bonuses and more to the player via the cabinet’s service window.
The post IGT Unveils Advanced Product and Solutions Portfolio at G2E Asia 2025 appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
Asia
EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025

The next highly anticipated gaming event on EGT Digital’s calendar is SiGMA Asia, which will be held on June 3rd and 4th in Manila. Together with EGT, the iGaming provider will welcome visitors at booth 1113 to reveal its impressive selection of innovations and bestsellers.
The guests will be able to try out EGT Digital’s wide range of over 140 casino games spanning a variety of themes, as well as further increase their chances of winning with the Bell Link, Clover Chance, High Cash, and Single Progressive jackpots. The 4-level multi-denomination Gods & Kings Link will be presented for the first time locally. It received positive feedback after its recent official debut and is expected to get a warm acceptance also from Asian operators and players. Currently including 3 games: Ape of Luck, Glorious Alexander, and Rise of Ra, with more to join in the coming months, it will offer the show attendees numerous bonuses and a lot of fun.
EGT Digital will also demonstrate X-Nave, its in-house developed “all-in-one” betting platform, providing all the tools and features needed for building and maintaining a successful online business or for improving current performance. X-Nave includes 4 main modules: Sport Product, Gaming Aggregator, CRM Engine, and Payment Gateway. Depending on the operators’ needs, each of them can be used as part of the complete solution or independently, as they can integrate with developments from third-party providers.
“EGT Digital’s products have enormous potential for the local markets, and SIGMA Asia provides us with a great opportunity to showcase them to many potential future clients in the region,” said Mariana Manchina, Director of EGT Philippines. “In addition, we are also looking forward to the prestigious SiGMA Asia Awards, where our company is shortlisted in the Best Sportsbook Provider 2025 and Best Platform 2025 categories.”
The post EGT Digital’s innovative developments to captivate visitors at SiGMA Asia 2025 appeared first on European Gaming Industry News.
Asia
EGT’s Asian-themed products to make a splash at SiGMA Asia 2025

EGT is pleased to announce that it will participate in this year’s edition of SiGMA Asia, which will take place on 03 and 04 June in Manila. “We have prepared a fascinating selection of products developed specifically for the Asian markets, so don’t miss the chance to stop by our booth 1113 and learn more about it!,” said Mariana Manchina, Director of EGT Philippines.
Among the main highlights will be the 4-level progressive Zhao Cai Shuang Yu jackpot, which will be presented to the local gaming audience for the first time. Housed in the popular slot cabinet G 50 J1 Up, it will dive visitors into the world of its 2 games Prosperity Strike and Rising Coins, enabling them to collect special symbols and win at any bet level, with higher stakes increasing the likelihood of hitting the highest Grand level.
Sheng Sheng Bu Xi and Cai Fu Tian Jiang, which have already been successfully installed in various gaming venues across different countries, will also be on display. They will invite the guests to embark on captivating adventures that will reward them with riches and lots of fun. Numerous attractive bonus features will add even more thrill to the game, providing additional winning opportunities.
The top-performing G 50 C Up and G 50 J2 Up cabinets and the vast diversity of the General Series multigames will complement EGT’s slot display.
The company will present its ETG developments as well. The attendees will be able to try out the GS 32 T and S 32 T terminals, which feature frameless displays for crystal-clear visuals, numerous ergonomic functionalities, and enormous flexibility, allowing them to participate in endless configurations. The G RSA, EGT’s compact Standalone Automatic Roulette center, will also demonstrate its seamless connectivity to all the company’s play stations. The option to add an American roulette wheel further enriches the gaming choice and guarantees an engaging player experience.
EGT Digital will also showcase its extensive portfolio of iGaming solutions, featuring instant and casino games, jackpot products, as well as the in-house developed “all-in-one” betting platform X-Nave, which comprises four main modules. All this provides operators with a complete solution for building and maintaining a successful online business.
Ms. Manchina concluded: “SIGMA Asia is one of the most important gaming events in the region and I am glad that we will take part in it once again. Our participation in the previous 2 editions was very fruitful, having brought us many valuable new contacts and the opportunity to present our high-potential products to the key players in the local markets. I believe that our performance in 2025 will be the same, and it may even be better. This year, we are even more excited because EGT is a finalist in the SiGMA Asia Awards, where we will compete for the accolade in the Best Land-based Game Feature category.”
The post EGT’s Asian-themed products to make a splash at SiGMA Asia 2025 appeared first on European Gaming Industry News.
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