Kiron Interactive names Patrick Eriksen as Head of Marketing

Virtual sports and Casino content provider to leverage out-of-industry experience to fine-tune its messaging and grow its brand into new markets

Kiron Interactive, the award-winning provider of virtual sports and Next Gen Casino content, has appointed Patrick Eriksen as Head of Marketing.

Eriksen joins Kiron from Cloudsmiths, the provider of expert AI, data, cloud and CRM services.

While gaming is a new industry for Eriksen, he is deeply experienced in enterprise data and AI and understands what goes into building cutting-edge technologies and thrilling games.

As Head of Marketing at Kiron, he will be responsible for providing a fresh perspective on the provider’s core messaging and whether it’s telling the right story in the right way to the right audience.

He will focus mostly on Kiron’s suite of virtual sports and numbers games as well as its flagship crash game, Rodeo. Patrick will also be instrumental in building the provider’s presence in North America and Latin America.

Steven Spartinos, Founder and Co-CEO at Kiron Interactive, said: “Patrick is a gifted storyteller who also understands data, AI and cutting-edge technology and how this is used to deliver thrilling consumer experiences.

“His appointment presents an opportunity for a totally fresh perspective on the Kiron brand, including our core messaging and how we are communicating to customers and the wider industry.

“This is a unique opportunity and one that we plan to fully maximise.”

Patrick Eriksen, Head of Marketing at Kiron Interactive, added: “I might be new to gaming, but I’m not new to storytelling. I’ve worked long enough to know that buzzwords come and go but clear ideas, good design and honest messaging stick around.

“As Head of Marketing, my role is primarily strategic with a focus on the big picture, but I strongly believe a brand is built in the details.

“Every touchpoint is a reflection of what we do elsewhere and if we value these interactions, our customers are more likely to value the product. So, while I lead the global go-to marketing strategy, I also care about getting the basics right.”