Once again, GAT Cartagena will be the epicenter of the gaming industry in Latin America. NOVOMATIC is unveiling cutting-edge solutions designed to push the boundaries of entertainment in gaming venues. From April 28 to 30, the Hotel Las Américas will host the industry’s key players. As a major sponsor, NOVOMATIC will present innovations that elevate player engagement, optimize operational performance, and drive profitability.

Leading the lineup is GLOBE LINK Xtension Volume 2, NOVOMATIC’s latest Linked Progressive series, engineered to intensify excitement with every spin. Making its grand debut is the RUBY PACKAGE, a premium combination of GLOBE LINK Xtension Volume 2 and the BLACK EDITION II 1.49J cabinet. This powerful duo enhances gameplay with striking aesthetics and innovative features like Golden Spins, Expanding Reels, and the Xpress Feature, delivering instant immersion. The package includes five captivating titles designed to maximize engagement: Golden Chicago XL, Savanna Heat, Sugar Bliss, Thunder Reign, and Tiki Crush, each offering a unique narrative and gameplay that takes the thrill to the next level.

On top of that, NOVOMATIC introduces the OBSIDIAN PACKAGE, a high-impact gaming solution that pairs the IMPERA LINK Series 2 jackpot with the BLACK EDITION II 3.27 cabinet for operators looking for additional options. This setup is designed to deliver premium experience, featuring top- performing games and a progressive jackpot system that ensures engaging gameplay and optimized profitability for gaming venues.

Attendees will also get an exclusive preview of other proven Linked Progressives, such as SUPERIA GOLDEN LINK Volume 2, available in the BLACK EDITION II 3.32, and NOVOLINE GOLDEN LINK Edition 2, featured in the MASTER SL 3.32 cabinet. In the multi-game segment, NOVOMATIC will showcase the acclaimed NOVOLINE Interactive Edition X4 and Impera Line HD 9, integrated into the versatile PANTHER 2.27 cabinets, reaffirming the company’s innovation and premium entertainment leadership.

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“NOVOMATIC’s Linked Progressive Jackpots have proven their success in Latin America’s most prestigious gaming venues, becoming a benchmark for performance among our customers. Now, we are expanding this successful category with GLOBE LINK Xtension Volume 2, featuring the BLACK EDITION II 1.49J cabinet in the exclusive RUBY PACKAGE. With this innovative offering, we are taking the player experience to new heights while providing operators with high-performance tools to maximize their results,” says Manuel Del Sol, Managing Director of NOVOMATIC Gaming Colombia.

These solutions are designed to help operators attract more players, optimize profitability, and deliver unparalleled gaming experiences. At GAT Cartagena 2025, industry professionals will have the opportunity to experience firsthand how these innovations can transform their business and elevate their entertainment offerings. See you at GAT Expo at booth #A25!

SOFTSWISS, a global technology company and leader in iGaming software solutions, announces the extension of its strategic collaboration with legendary Formula One driver Rubens Barrichello, who will continue in his role as Non-Executive Director in Latin America.

This renewed agreement builds on a successful first year of collaboration, which has become a cornerstone of SOFTSWISS’ positioning across Latin America and beyond based on shared values of partnership and cultural connection.

Since April 2024, Barrichello has served as an authentic voice for SOFTSWISS at key industry and business events, both across Latin America and internationally. His role has gone far beyond traditional brand endorsement, encompassing leadership visibility, market engagement, and relationship-building with clients and communities.

Over the past year, Barrichello has played a pivotal role in reinforcing SOFTSWISS’ growth, hosting high-level partner engagements that combine cultural relevance with exclusive experiences. His voice was also central to the company’s response to the devastating floods in Rio Grande do Sul. Through the Help Brazil initiative, Barrichello assisted in amplifying calls for support and raising awareness around the urgent need for action. What began as an emergency relief effort evolved into a commitment to clean water access – a deeply personal initiative for him and SOFTSWISS, grounded in empathy and solidarity with affected communities.

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In addition, Barrichello participated as a speaker at the SOFTSWISS Excellence Talks series, where he shared his unique expertise with the company’s global team. 

“Rubens brings an unmatched level of authenticity, integrity, and passion to everything he does,” says Ivan Montik, Founder of SOFTSWISS. “Over time, he has become a true friend. His presence within our team has helped us connect with Latin American partners, clients, and audiences on a deeper level – not only as a brand but as a long-term, responsible partner in the region.”

“I’m proud to continue this journey with SOFTSWISS,” says Rubens Barrichello. “Our first year together has shown how shared values can translate into meaningful impact – for business, regional markets and local communities. I look forward to helping take this partnership even further.”

As part of the renewed collaboration, Barrichello will continue supporting SOFTSWISS in strategic market growth, high-level representation, and cultural localization. His most recent appearance was a keynote speech during the opening day of SiGMA Americas 2025 in São Paulo – one of the most important iGaming events in the region.

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About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. The expert team counts over 2,000 employees.

SOFTSWISS brought high-octane energy to São Paulo during SiGMA Americas 2025 week with “Race Like a Legend,” an exclusive motorsport experience hosted by Rubens Barrichello, the company’s Non-Executive Director in Latin America.

The thrilling event united industry leaders and partners for a day of speed, strategy, and connection – combining live demo runs performed by Rubens himself, fun races, simulators, and an authentic Brazilian BBQ.

Participants got a chance to share this unique experience with the Formula One legend, tapping into the adrenaline and emotion that define both motorsport and ambitious business partnerships.

Rubens Barrichello, Non-Executive Director in Latin America at SOFTSWISS, said: “This event was all about celebrating trust, performance, and shared goals – values that matter both on the track and in business. When you’re racing with the right people, every challenge becomes an opportunity.” 

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Earlier that week, Rubens Barrichello opened the official SiGMA Americas 2025 summit with a powerful keynote address and ceremonial ribbon-cutting, marking the start of one of the most anticipated events in the industry calendar. His message focused on leadership, local expertise, and partnership as drivers of sustainable growth in Latin America.

Taking the stage with a talk titled “Success Is About Who You Race With,” Barrichello shared lessons from his racing career and reflected on how precision, teamwork, and trust fuel lasting success in business. As a token of appreciation, SOFTSWISS presented special gifts to attendees who posed the most insightful questions during the session.

During SiGMA Americas, SOFTSWISS also announced its collaboration with legendary motorsport brand Sparco, resulting in a limited-edition casual apparel collection inspired by the iconic career of Rubens Barrichello. 

About SOFTSWISS

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SOFTSWISS is an international technology company with over 15 years of experience developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 27,800 casino games, the Affilka Affiliate Platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team counts over 2,000 employees.