partnerships
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership

Octoplay expands its UK and Irish presence through integration with BoyleSports, Ireland’s largest independently owned bookmaker. The partnership brings Octoplay’s premium gaming portfolio to BoyleSports’ digital platforms, marking the company’s third major UK market integration in recent months.
This strategic move brings popular titles such as Cash Link Express: Hold & Win, Lightning Blitz: Chain Collect, and The Great Jackpot Expedition to BoyleSports’ extensive UK player base. Building on partnerships with tier-one operators like Rank Group, Flutter Entertainment, and William Hill, this collaboration further demonstrates the UK and Irish market’s strong response to Octoplay’s premium gaming products.
“BoyleSports’ extensive market reach and strong brand presence strengthen our position as we accelerate our UK expansion,” says Ralitsa Georgieva, Director of Business Development at Octoplay. “This collaboration reinforces our strategic focus on the UK and Irish market and allows us to deliver our premium titles to an even broader audience.”
James Stephenson, Gaming Manager at BoyleSports, adds: “Octoplay’s proven performance and strategic approach to game development made this collaboration an ideal fit for our game portfolio. Its strong results in the UK and Ireland, and its focus on premium quality complement our vision of delivering exceptional, responsible entertainment to our players.”
The partnership with BoyleSports marks another strategic step in Octoplay’s expansion across regulated markets. With a growing presence across ten key European jurisdictions, including the UK, Italy, Sweden, Denmark, Belgium, Netherlands, Romania, Ontario, Malta, and Slovakia, as well as a recent provisional license in Michigan, Octoplay’s momentum reflects its consistent delivery of high-performing content that resonates with players across multiple markets.
The post Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership appeared first on European Gaming Industry News.
Cancún
CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN

Palace Bingo & Sports Bets Casino in Cancún has taken a major step forward by introducing Zitro’s revolutionary CONCEPT cabinet line and new games that promise to elevate the gaming experience in this iconic Mexican tourist destination.
The newly installed titles—Legendary Sword, Triple Charm Journey, Fairyland Quest, and Merging Fu Pots —are designed to appeal to all types of players. They feature stunning graphics, innovative mechanics, and rewarding prizes that enhance the excitement of play.
Representatives from El Palacio de los Números commented: “The addition of Zitro’s games and CONCEPT cabinets at our Cancún casino has been an overwhelming success. Player feedback has been exceptional, with many praising the visual quality, engaging gameplay, and the wide range of prizes. This new offering is undoubtedly transforming the gaming experience on our floor.”
Johnny Ortiz Viveiros, founder of Zitro, added: “We’re very pleased that Palace Bingo & Sports Bets Casino in Cancún has again chosen Zitro to innovate its entertainment lineup. The combination of our CONCEPT cabinets and new games provides a unique player experience and drives profitability for the operator.”
The post CONCEPT AND NEW GAMES REVOLUTIONIZE PALACE BINGO & SPORTS BETS IN CANCÚN appeared first on Gaming and Gambling Industry in the Americas.
Casino Direct Marketing Association
Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission
Casino Direct Marketing Association (Casino DMA), a 501(c)(3) nonprofit organization dedicated to advancing casino marketing through education and connection, is proud to announce that Quick Custom Intelligence (QCI) has signed on as a Silver Sponsor of the upcoming Theo Awards. This new sponsorship marks an exciting expansion of QCI’s support for Casino DMA’s mission and programs.
“Marketing for casinos is a unique challenge, blending creative artistry with data science,” said Dr. Ralph Thomas, Chief Executive Officer at QCI. “We’re grateful to Casino DMA for the opportunity to sponsor this event and eager to hear the stories that emerge. It’s this kind of sharing that makes our industry stronger.”
“We’re thrilled to welcome QCI as a sponsor,” said Steven Paci, president of Casino DMA. “Their commitment to innovation and excellence in casino marketing perfectly aligns with our goal of elevating and celebrating the work of our industry’s brightest minds.”
The post Quick Custom Intelligence Joins Theo Awards as Silver Sponsor, Expanding Support of Casino DMA’s Mission appeared first on Gaming and Gambling Industry in the Americas.
Mike Quigley
PrizePicks Announces Partnership with San Diego Padres

PrizePicks, the largest daily fantasy sports operator in North America, has announced that it has partnered with the San Diego Padres as the team’s Official Daily Fantasy Sports Partner. The deal marks PrizePicks’ first team partnership in the state of California, uniting two organizations committed to delivering innovative gameday experiences for baseball fans nationwide.
“The Padres are one of the most dynamic franchises in Major League Baseball, and we’re proud to be part of their journey. PrizePicks players and Padres fans share a deep passion for the game, and we look forward to creating new ways to engage and connect with fans both in San Diego and across the country,” said Mike Quigley, Chief Marketing Officer at PrizePicks.
As part of the agreement, PrizePicks will receive prominent in-venue branding at Petco Park, including LED signage in the outfield and banner displays throughout the ballpark’s concourses. The partnership also extends to the Padres’ digital platforms, with PrizePicks featured through banner advertising on Padres.com and pregame commercial reads on Padres.TV during the regular season.
“We are excited to partner with PrizePicks to bring Padres fans even closer to the game of baseball. Together, we are creating unique opportunities for fans to follow and connect with the team and are giving them even more reason to celebrate when the Padres score,” said Sergio del Prado, Padres Executive Vice President of Business Affairs.
To further engage fans, PrizePicks will launch a unique in-game promotion throughout the 2025 season. Whenever the Padres score 10 or more runs in a home game, fans will be invited to participate in a text-to-enter contest for a chance to win a $10,000 free PrizePicks lineup and tickets to a future Padres game to watch their picks live at Petco Park.
As PrizePicks continues to expand to new markets, investment into responsible gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the NCPG for its responsible gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.
The post PrizePicks Announces Partnership with San Diego Padres appeared first on Gaming and Gambling Industry in the Americas.
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