partnerships
Casino Guru community trials Droodles for user insights

Casino Guru announced an exciting new collaboration with the world’s only wellness company dedicated to gamers and one that focuses on reducing problem gambling before it becomes a problem, the Digital Wellness Center (DWC).
The collaboration enables Casino Guru’s growing community to test the mental health benefits via Droodles, DWC’s novel cognitive microbreak tool.
The initiative aligns with Casino Guru’s ongoing commitment to exploring new methods for promoting safer gambling practices and encouraging positive habit formation among its users.
That’s why the introduction of Droodles represents a unique opportunity for both parties to validate and refine wellness innovation within a real-world and a highly engaging environment.
Droodles can be described as short and interactive visual tasks or microbreaks that have a cognitively restorative manner and require low effort.
Leveraging principles of neuroaesthetics and behavioral science, the goal of such microbreaks is to stimulate light mental activity that helps with relaxation.
The science behind microbreaks
Microbreaks or intentional short pauses taken throughout the day help a person reset their brain by reducing cognitive fatigue and restoring focus.
Such short breaks enable the mind to shift from intense concentration and have an added benefit of improving creativity, decision making, memory retention and are proven to boost productivity.
When a person gambles for an extended period of time, they may experience a “fog” that settles in their prefrontal cortex.
Unless this pattern is interrupted, the player in question may make irrational decisions about their gambling.
With the help of microbreaks, players can easily “reset” their brain, allowing them to interrupt the continuous cognitive load and lower emotional intensity.
Subsequently, this reduces the risk of impulsive decision-making and the chance of addictive behaviors such as chasing losses.
From a scientific point of view, the short pauses enable the player to better regulate dopamine which contributes to better self-control and reduces the risk of gambling-related harm.
The creative mini puzzle game seeks to normalize breaks from gambling
Casino Guru and DWC’s new initiative focuses on the users’ creativeness and encourages them to reset their brains.
Droodles is an innovative approach that seeks to normalize pauses between gambling games in a way that can be completely refreshing.
Unlike responsible gambling tools that are often related to restrictions and limits, the thought-provoking mini puzzle games are fun and at the same time, relaxing.
Here’s what Šimon Vincze, Casino Guru’s Head of Sustainable & Safer Gambling, said about the latest initiative: “Introducing DWC’s microbreaks to Casino Guru community is a brilliant opportunity to explore measures to reduce gambling related harm beyond traditional responsible gambling principles and tools.”
Dr. Mary Donohue, CEO & Founder The Digital Wellness Center, said about the new collaboration: “At DWC, we believe play should feel good—and with Casino Guru’s brilliant team, we’ve built a playful tool with a powerful purpose. Droodles help players reset before risky decisions begin, making wellness a natural part of the game. Great clients create great solutions—because they know people want to feel good, and have fun doing it.”
Play Droodles to cool down and get a shot at a special prize
Droodles, now available to Casino Guru forum community members, encourages users to take a mental pause, quickly shift their focus and change their mental perspective.
The post Casino Guru community trials Droodles for user insights appeared first on European Gaming Industry News.
Latest News
MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal!

Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Asia
Max Level Wins PR Mandate for Riot Games in India and South Asia

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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