Kaizen Gaming activates more than 200 volunteers across 8 countries to improve animal welfare

Kaizen Gaming, one of the world’s biggest GameTech companies, owner of the Betano online sports betting and gaming brand, announces today the latest series of initiatives from The Collective, its international volunteering program. In this cycle more than 200 Kaizen Gaming team members joined forces with 10 non-governmental organizations (NGOs) across Europe and South America to support and contribute to good causes, ranging from urban-focused projects to wild-nature preservation.

“Kaizeners” volunteered to help with shelter support, wildlife conservation, and stray animal care in Athens, Thessaloniki, São Paulo, Lisbon, Prague, Valetta, Bogota, Sofia, and Bucharest. These activities follow November’s launch of The Collective, which brought together 200 volunteers to participate in environmental and social good initiatives in five countries.

The latest projects The Collective has supported include:

• Sofia, Bulgaria: Kaizen Gaming volunteers assisted Every Dog Matters, Bulgaria’s first open-air shelter for dogs awaiting adoption, with daily maintenance tasks and interacted with dogs at the shelter.
• Bucharest, Romania: Contributing to the Romanian Ornithological Society’s (ROS) efforts, Kaizeners built over 30 birdhouses for endemic bird species. They also participated in educational workshops and outreach programs, raising awareness about the importance of protecting local bird populations and their natural habitats.
• Athens, Greece: Kaizen Gaming volunteers helped Dogs’ Voice, Greece’s first national dog adoption platform, clean and organise its newly established reception station in Athens, creating a safe and welcoming space for dogs in need. Furthermore, they actively contributed to maintaining and cleaning the facilities of Help Horses, ameliorating the living conditions of the 25 horses that the organisation cares for.
• Thessaloniki, Greece: The volunteers helped Stray Planet, which shelters 150 stray dogs and cats in Thessaloniki, with the upkeep of its shelters and interacted with over 40 “furry friends”, taking them on long scenic forest walks.
• Lisbon, Portugal: The Collective assisted Associação Oceanos sem Plásticos (Oceans Without Plastics Association), an environmental conservation organization, with cleaning the Fonte Da Telha Beach, actively contributing to protecting and preserving local marine life.
• Valetta, Malta: Collaborating with MSPCA, Malta’s first animal welfare organization, the volunteers engaged in hands-on activities to support vulnerable dogs with dog walking, bathing, grooming, and training.
• Bogotá, Colombia. The Collective supported La Reserva Foundation, a non-profit dedicated to biodiversity conservation and animal welfare, by engaging in hands-on activities to improve the well-being of various rescued animals.
• Prague, Czechia: Kaizeners assisted Toulcův dvůr, an organisation dedicated to caring for and conservating Hucul horses, with daily tasks such as feeding, grooming, and cleaning stalls.
• São Paulo, Brazil: The Collective partnered with ONG Azul, an NGO dedicated to rescuing, caring for, and facilitating the adoption of abandoned dogs and cats while promoting responsible pet ownership. Kaizeners provided much-needed attention and socialisation to 30 specially selected dogs.

Ioanna Kozadinou, Corporate Responsibility Senior Manager at Kaizen Gaming said: “We are thrilled to be building on the success of the launch and first activations of The Collective, expanding into Colombia, Czechia, and Malta to help even more organisations in a total of eight countries. For this latest round of volunteering, we wanted to do something different, and animal welfare is a topic that everyone can get behind. By harnessing the power of our team’s volunteerism, we can create meaningful impact while fostering a culture of engagement and purpose within our own organisation.”