Betsson Group Inaugurates its Second Office in Latin America

Betsson Group has inaugurated its second office in Latin America, located in Buenos Aires, Argentina. This expansion strengthens Betsson’s commitment to the Argentine market, reinforcing its focus on local expertise and sustainable growth.

Argentina has emerged as one of Betsson’s fastest-growing gaming markets, supported by technological advancements, innovation, and key strategic partnerships. The company actively engages with the country’s vibrant sports culture, sponsoring top-tier football clubs, including Boca Juniors and Racing Club. These partnerships, along with the new office, underscore Betsson’s long-term investment in building a strong local presence.

“In opening this new office, we reaffirm our commitment to Argentina and the broader Latin American region. Argentina is a key market for us and this expansion reflects our dedication to sustainable growth, driven by the talent and expertise of our employees. We are confident that their skills and passion will help us continue providing responsible entertainment while strengthening our position in the region,” said Jesper Svensson, CEO of Betsson Group.

Betsson Group currently holds licenses in five Latin American markets: Argentina, Brazil, Colombia, Mexico, and Peru. The company’s strong growth in Argentina has contributed to Latin America accounting for 26% of Betsson’s total revenue in Q4 2024, highlighting the region’s importance in Betsson’s global strategy.

The Argentine market continues to grow rapidly, driven by increased digital adoption and innovation in online gaming. Betsson’s localised approach, combined with technological advancements and strategic partnerships, has positioned it as a leading player in the country.

Since 2008, Betsson has been expanding in Latin America. In June 2024, a subsidiary of Betsson AB secured its first local licenses in Peru, strengthening its position in the newly regulated market. More recently, in February 2025, Betsson obtained a Brazilian license, reinforcing its long-term commitment to Latin America’s largest gaming markets.