GameOn partners with Shona ODonnell to launch event management service

Leading B2B PR and Marketing agency adds event management to its growing list of services together with industry events veteran

GameOn has partnered with industry events veteran Shona ODonnell to introduce a full-service event management offering for its clients.

Shona is one of the most experienced industry events specialists working for the likes of iGaming Business, Clarion Events and most recently Better Collective over a distinguished 20-year career.

This new partnership means GameOn can assist clients with creating and managing private, corporate and exhibition event initiatives, from low-level support up to a fully outsourced event marketing service.

The expansion into event management is a natural progression for GameOn following the successful launch of its Fractional CMO service and comes in response to increasing demand from clients for high-impact, strategically led event experiences.

Sarah Blackburn, Director of GameOn, said: “Having worked with Shona for many years, I can’t think of a better person to partner with us and I’m so thrilled that she’s agreed to collaborate with GameOn and our clients.

“Over the last twelve months, we’ve experienced a huge surge in demand, for us to support clients with events at all levels, which quickly sparked a conversation with Shona at the start of this year.

“We are really excited to welcome Shona to our team to deliver events that will create maximum impact for clients.”

Shona ODonnell added: “I’m thrilled to be working with Sarah, Andy and the team and can’t wait to get started.

“The scope of the service is intentionally broad so that we can support clients with all aspects of event management from venue booking to creating and managing a full event.”

With this expansion, GameOn continues to strengthen its position as the go-to agency for B2B iGaming brands, offering a full suite of PR, marketing, social media and now event management services to help clients amplify their brand.