partnerships
Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany
Playzia, a fast-growing game provider to the iGaming industry, is thrilled to announce that it has signed a strategic partnership agreement with Greentube, a top-tier operator in the German regulated market and part of the NOVOMATIC Group.
This deal marks a significant milestone for Playzia as it brings its premium gaming content live on Greentube’s platform, at first on StarGames.de, expanding its reach to a broader audience in Germany. By partnering with one of the country’s most established operators, Playzia reinforces its commitment to delivering top-quality gaming experiences in regulated markets and marks a significant step in its global growth strategy, leveraging Greentube’s established presence and expertise in the region.
“We see great potential in working with Greentube as a key operator in Germany,” said Vlad Modorcea, CPO at Playzia. “Bringing our games live on StarGames.de will allow us to connect with more players and showcase our innovative gaming content to a highly engaged audience.”
Greentube also expressed enthusiasm for the partnership. “Playzia’s portfolio brings fresh and engaging content to our platform, and we are confident that our players will enjoy these new additions. This partnership aligns perfectly with our strategy to offer high-quality gaming experiences in Germany.” said Laszlo Pados, Brand Manager at StarGames.
This partnership marks a major step forward for Playzia as it accelerates its footprint in regulated markets, expanding its game portfolio to bring players a wider selection of high-quality, innovative titles. Committed to pushing the boundaries of iGaming, Playzia continues to enhance its presence in key jurisdictions while delivering engaging and immersive gaming experiences.
In 2025, Playzia will introduce a dynamic lineup of new releases, with three fresh titles launching each month. Players can look forward to a diverse range of game formats, including crash, table, instant, and probability-based games, all featuring cutting-edge mechanics and exclusive trademarked innovations. With the addition of exciting jackpots and competitive tournaments, Playzia aims to elevate the player experience, while strengthening its position in regulated markets worldwide.
About Playzia
Playzia has been created by an industry veteran with 20+ years of successful track record in engaging players with games. Leveraging this experience, limitless energy, focus, ambition and passion resulted in Playzia being established in 2024. The company’s mission is to become one of the most entertaining, fun and player-driven innovative online casino games content developers and distributors, creating games players just Love to Play. Playzia looks to position itself as iGaming industry leader in the online gaming market in a short period time with the combination of games with established mechanics and features, but very importantly also games which are innovative, varied, localised and most of all fun! The new journey has just begun! 🚀
For more information, please visit playzia.com. Contact us at [email protected].
About Greentube
Step inside the “Home of Games” with Greentube, delivering safe and secure casino entertainment to players around the world. As the NOVOMATIC Digital Gaming and Entertainment division, Greentube offers a diversified portfolio of Video Slots, Table Games, AWP Reloaded Slots, Server-Based Gaming, Social Casino Gaming, Video Bingo and more. Greentube’s Omni-channel technology is at the forefront of gaming innovation and converges online, mobile and land-based gaming.
About StarGames
StarGames is a German online gambling brand with a long-standing tradition and a focus on responsible gaming. The iGaming website, which has been part of the Greentube Group since 2018, is the German premium provider of NOVOLINE™ games, with internationally successful titles such as Book of Ra™ deluxe and Lucky Lady’s Charm™ deluxe and cutting-edge gameplay innovations. StarGames also offers the hottest slot games from well-known German and international partner studios in an innovative and secure gaming environment. StarGames is licensed by the Joint Gaming Authority of the Federal States (GGL).
The post Playzia Signs Strategic Deal with StarGames, a Leading Brand Operated by Greentube, to Expand Footprint in Germany appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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