partnerships
GRAN|MADRID Upgrades to GiG’s Next-Generation CoreX Platform, in Long-Term Extension
Gaming Innovation Group (GiG) has strengthened its long-term partnership with Gran Madrid | Casino Online, with the announcement marking one of GiG’s premium existing partners confirmed to be upgrading to its pioneering iGaming platform, CoreX, helping to highlight GiG’s commitment to product innovation and ensuring its partners continue to benefit and thrive in an increasingly competitive iGaming landscape.
GRAN|MADRID, one of the largest and most prestigious land-based & online casino operators in the Iberian Peninsula, has been powered by GiG since 2016. This latest evolution in their partnership will provide the operator with a future-proof foundation, leveraging CoreX’s enhanced scalability, AI-driven risk management solutions LogicX and DataX, and deep data insights to optimise operations and maximise player engagement. GiG’s platform also boasts a vast product suite of localised casino content and payment methods that have proved key to driving customer acquisition in the region.
Central to the partnership has been the addition of GiG’s advanced risk-scoring system, and extensive data capabilities. By leveraging big data insights and third-party integrations, this solution empowers GRAN|MADRID to dynamically assess player risk levels, enabling tailored interactions that enhance both engagement and protection.
GiG’s partner-centric strategy has been instrumental in building long-term relationships, reflected in a series of high-profile renewals over the past year, including Betsson and LuckyDays. The planned transition of existing partners onto GiG’s most advanced iGaming infrastructure highlights its capability for the continuous evolution of its products to drive success for its operators.
GiG has extensive experience at powering the online presence of many high profile land based casino operators, and has a considerable influence in the Spanish market. Currently, over 9% of the region’s regulated online market is powered by GiG technology.
James Coxon, Chief Operating Officer at GiG, commented: “The migration of Gran Madrid |Casino Online onto the CoreX platform is defining evidence of the continuous commitment everyone has at GiG to delivering cutting-edge solutions that drive real value. I’ve always believed that success depends on adaptability and innovation, and our role is to ensure our partners have access to the very best technology to remain at the forefront of the market. GRAN|MADRID’s continual evolution with us reinforces our shared vision for sustainable online growth, powered by flexible, AI-driven, and data-rich solutions.”.
José Félix Herreros, Country Manager at GRAN|MADRID added “Our partnership with GiG has played a key role in strengthening our online presence, complementing our land-based heritage with a cutting-edge digital experience. GiG’s technology and commitment to innovation continue to provide us with the flexibility and advanced tools needed to optimize our online operations. We look forward to continuing this successful collaboration as we drive further growth in the Spanish market.”
The post GRAN|MADRID Upgrades to GiG’s Next-Generation CoreX Platform, in Long-Term Extension appeared first on European Gaming Industry News.
Casino Portugal, one of the leading online gaming operators in the country, has announced the addition of MGA Games titles to its digital entertainment catalog. Thanks to this partnership, users can now enjoy some of the Spanish developer’s most successful releases, such as O Bandido Explosivo, O Gato Mago, Fortuna do Petróleo, Mar Dourado Megaways, Avalanche Selvagem, Minerais Mágicos, Carnaval de Lendas Míticas, and Giro Estelar, among others. This integration strengthens the casino’s content offering, which currently includes over 800 available games.
The arrival of MGA Games’ titles marks another step in Casino Portugal’s strategy to offer a diverse, safe, and high-quality gaming experience tailored to the tastes of the local audience. MGA Games, in turn, continues to expand its international presence with its innovative localized productions, which are already a benchmark in Spain, Europe, and Latin America. With a catalog of over 200 games and 20 years of industry experience, the company is recognized for its ability to adapt to each market.
“We are very pleased with the launch of our games at Casino Portugal, a leading company in the sector. This agreement allows us to bring our productions even closer to the Portuguese audience, a strategic market in our European expansion,” said Javier Lanfranchi, Commercial Director of MGA Games. “We will continue to invest in innovative and localized content that connects with players in each country.”
The post MGA Games’ Iconic Slot Catalogue Now Live on Casino Portugal! appeared first on European Gaming Industry News.
Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.
The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.
Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”
Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.
According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.
The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on European Gaming Industry News.
partnerships
kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season
kwiff, the super-charged sports betting service, has been unveiled as the official betting partner and Back of Shirt Sponsor of Motherwell FC ahead of the 2025/26 Scottish Premiership season in a 2-year agreement at least.
This is kwiff’s debut football partnership in Scotland, and signifies a big step forward as the brand continues to amplify its UK presence. As part of the agreement, kwiff’s branding will feature on the back of the club’s home and away kits, along the bottom.
Garry McGibbon, Director of Spryme Limited, commented: “We’re very pleased to join forces with Motherwell FC, a club with a proud history and passionate fans. Working with Motherwell gives us the perfect chance to introduce our brand to Scottish supporters – and we’re looking forward to getting behind Motherwell in the upcoming campaign.”
Suzanne Reid, Commercial Director at Motherwell FC, said: “Welcoming kwiff as our Official Betting Partner and Back of Shirt Sponsor for the 2025/26 season is the perfect way to kick-start our campaign. It’s great to have kwiff behind us for the season ahead.”
The post kwiff unveiled as official betting partner and Back Of Shirt sponsor of Motherwell FC for 2025/26 Season appeared first on European Gaming Industry News.
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