Cherry Play continues to build momentum with Jacks deal

Dutch online casino brand becomes the latest to add Cherry Play’s content to its lobby and take advantage of the studio’s smart subscription commercial model

Cherry Play, the exciting game studio that offers a unique subscription-based commercial model, has put pen to paper on a deal with JACKS.NL, the popular online casino brand in the Netherlands.

Under the deal, players at Jacks will be among the first to gain access to Cherry Play’s slot games. This includes Multi Banks, Super Coin and Golden Cherry Jackpot system, with each title capturing the nostalgia of traditional slot machines combined with thrilling gameplay.

Cherry Play develops its games on the powerful Bragg Gaming technology stack to ensure the highest quality and smooth and seamless operator integrations.

Where the studio really stands out is its subscription-based commercial model. So instead of paying a standard revenue share to access its growing portfolio of games, Jacks pays a licence fee. This makes content a fixed cost which in turn offers a much greater earning potential from each game.

Cherry Play has really hit the ground running since debuting in December when industry veteran Olga Bajela was announced as its CEO.

Since then, the studio has launched its two debut titles and jackpot system ahead of ICE and gone live with several big-name operators in the Netherlands, now including JACKS.NL.

Olga Bajela, CEO of Cherry Play, said: “It’s great to see Jacks adding our first slots to its game lobby and to take advantage of our pioneering subscription model which really allows operators to maximise the potential success of our games.

“Because operators access our games for a fixed fee, they are more incentivised to give them solid lobby positioning and to put additional promotional spend behind titles knowing they get to keep the revenue each title generates.

“This is revolutionary, and we couldn’t be happier for Jacks to be among the first operators in the Netherlands to join forces with Cherry Play.”

Ayla Haverkamp, Casino Operational Manager at JACKS.NL, added: “Content is king for our site and that’s why we are always looking to partner with exciting content providers doing things a bit differently.

“Cherry Play hits the mark in terms of the quality of its games and the thrills they deliver to players, but we were just as excited by its unique subscription model – another compelling reason for partnering and adding its games to our casino lobby.”