‘Hustlin harder’ – Stake F1 Team KICK Sauber new livery demonstrates defiance ahead of 2025 season

• Stake F1 Team KICK Sauber unveiled its new car for the 2025
• Formula 1 season at London’s iconic O2 Arena venue this week, with the updated
• design symbolising excitement and determination ahead of the 2025 F1 season

The Stake F1 Team KICK Sauber are determined to go out with a bang, promising its fans that ‘We are working harder than ever. We don’t give up.’

“The challenges faced by the Stake F1 Team KICK Sauber have been no secret, but our fans can rest assured that we are prepared to fight in 2025 – we are working harder than ever.”, said Akhil Sarin, Chief Marketing Officer at Stake.

With two new drivers, Nico Hülkenberg and Gabriel Bortoleto, at the helm this season, there is renewed energy and fighting spirit as Stake F1 Team KICK Sauber looks set to kickstart their campaign.

“This is a new season with new drivers, and we are so excited to have Nico Hülkenberg and Gabriel Bortoleto on our team. Niko is a fantastic driver with a lot of experience, and for him to be able to work alongside Gabriel will breathe real energy into the team,” expressed Sarin.

For Stake, growing its footprint in Brazil is extremely important. Now, with a Brazilian driver in the Stake F1 Team KICK Sauber, there is excitement and a promising season.

“It’s always special to have a Brazilian driver on the grid, and we’re excited to welcome Gabriel Bortoleto to the team. However, our decision was based purely on talent and potential. Gabriel has earned his place through his skill, dedication, and strong performances.

“Together with Nico, he forms a well- balanced and promising driver pairing, combining experience and fresh energy. We believe they will complement each other well and contribute to the team’s progress. We look forward to seeing their development throughout the season,” commented Mattia Binotto, Chief Operating and Chief Technical Officer at Sauber Motorsport AG.

The car’s new look

This season’s spirit has been epitomised with an updated brand identity and defiant messaging projected at the launch. Set across the backdrop of the moonlit sky, the motto ‘Hustlin’ Harder’ and its symbols tell a powerful story. The moon stands for consistency and the calm strength to fight, while the night symbolises the hard work and preparation done in secrecy.

“Together, they create a strong image for the team, which, after a challenging season, aims to shine again at full strength in 2025,” stated Sarin.

Meanwhile, Binotto remarked on the importance of this new campaign, saying that, “2025 marks an exciting chapter for Stake F1 Team KICK Sauber. With a new driver lineup, a bold new car design, and the unwavering support of Stake, we are excited to embark on this journey. This season presents a tremendous opportunity for growth, and while there’s hard work ahead, we embrace the challenge with enthusiasm. We look forward to creating unforgettable moments together—on and off the track.”

The official unveiling of all Formula 1 cars occurred at a special event on Tuesday, February 18th. The first-of-its-kind ceremony saw the class of 2025 reveal their new campaign liveries, with Stake F1 Team KICK Sauber wowing attendees with their ‘Hustin’ Harder’ launch.