Press Releases
Parimatch Empowers Barcelona with Electric Yellow
Black is Back. With Parimatch, this slogan isn’t just words – it’s a movement. At the end of last year, the brand burst onto the scene with its new campaign of the same name, turning the slogan into a full-fledged phenomenon at iGB Barcelona 2025. There, Parimatch delivered an unforgettable experience, blending the essence of Asian luxury with electrifying energy. The result? An exclusive night that became the talk of the town – and the iGaming industry.
By day, the Parimatch team brought the energy to the stand, where exclusive merch drops created a frenzy, accompanied by a high-energy DJ set and the Hall of Fame zone, which turned the booth into the ultimate selfie spot.
A Night of Bold Elegance and Unmatched Energy
Having wrapped up the daytime program, Parimatch lit up Barcelona at night with its signature electric yellow, opening the doors to an exclusive party THE IDOL: Asian Euphoria – already hailed as one of the industry’s top highlight events of 2025.
Guests stepped into a world where luxury met art. The venue, inspired by Asian opulence, seamlessly blended with cutting-edge installations, adding an edgy flair to the night. The atmosphere was electric, fuelled by Steve Aoki’s legendary performance that had everyone on their feet. And then came the unforgettable ‘cake face’ moment – the perfect embodiment of Parimatch’s energy, a bold yet playful fusion of top-tier Asian luxury and high-voltage excitement.
The Verdict? Parimatch Takes Center Stage
With the “Black is Back” campaign and Parimatch stall being the flagship and highlight moment of the exhibition, nothing could prepare guests for the star-studded Parimatch Asian Euphoria Party. A decorated setting with some of the finest food and drink available, guests were transported into an environment where luxury collided with art. The event space, infused with the grandeur of Asian opulence, effortlessly blended with avant-garde art installations, added a bold, contemporary edge to the evening. The unforgettable and jaw- dropping Steve Aoki performance, combined with the iconic ‘cake-face’ moment had everyone on their feet.
According to the visitors, the Parimatch stall was an inspiring and trendsetting statement that will be remembered as the galvanising centrepiece at iGB Barcelona. Once again, the company is leading the industry with its innovation, energy and boldness. What does Parimatch say about it? Just wait for the next event, you can’t afford to miss it.
To see the full video recap of the event, head over to the official YouTube channel. And to stay up-to-date on future events, make sure to follow Parimatch on their social media!
The post Parimatch Empowers Barcelona with Electric Yellow appeared first on European Gaming Industry News.
Casino Guru
Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index
Casino Guru, the global authority on online casino transparency and player safety, is expanding its portfolio with the introduction of a dedicated sweepstakes casino overview tailored to the rapidly evolving U.S. market.
Following months of in-depth research and development, the company has unveiled a new initiative focused on social sweepstakes casinos — a unique and increasingly popular segment of the online gaming space. As part of this expansion, Casino Guru has adapted its trusted Safety Index to reflect the specific characteristics of sweepstakes casino models.
“We’ve been hearing about sweepstakes casinos for quite some time, from social media buzz to community discussions and expert panels,” said Jozef Krucay, Branch Operations Lead at Casino Guru. “It became clear this wasn’t just a passing trend, but a notable shift in how people engage with online entertainment.”
Unlike traditional online casinos, sweepstakes casinos use virtual currencies such as Gold Coins, Sweeps Cash, or Vegas Gems. Players can enjoy games for free or use purchasable coins to enhance their experience. With some luck, they may receive a special sweepstakes currency, which can be redeemed for real-world prizes — presenting both exciting opportunities and important considerations for player protection.
Casino Guru’s newly launched content includes:
- Listings for 11 published sweepstakes casinos, with over 60 more identified and currently in development
- An adapted Safety Index that reflects the distinct risks and rules of sweepstakes platforms
- Educational materials and player resources, including complaint-handling tools
- Planned detailed reviews to provide deeper insights into each platform
“Our goal is to help players navigate this growing space with the same clarity and confidence we’ve brought to traditional online casinos,” Jozef added. “As always, our focus remains on transparency, safety, and informed decision-making.”
This new direction positions Casino Guru at the forefront of player advocacy in emerging casino formats — with a clear path toward future expansion in the broader world of social and sweepstakes gaming.
The post Casino Guru enriches its portfolio with a dedicated sweepstakes casino database and updated safety index appeared first on Gaming and Gambling Industry in the Americas.
Conferences
Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025
Fast Track announces its participation at the upcoming SBC Summit Americas 2025, taking place between May 13-15 in Fort Lauderdale, Florida. The event is one of the most significant gatherings for the Latin American and North American iGaming markets, and will bring together operators and suppliers from across the region, offering a unique platform for innovation and collaboration.
As Fast Track continues to strengthen its’ market regional presence, the tech supplier will showcase its full lineup of solutions that set it apart in the iGaming industry: CRM, AI-driven gamification, and bonus abuse prevention. These core three pillars work together to help operators across Latin America and North America to enhance player engagement, manage risks, and drive sustainable growth.
“Fast Track has established a solid presence across several North and Latin American markets, and the SBC Summit Americas is the perfect platform for us to connect with both existing partners and new operators,” said Simon Lidzén, Co-Founder and CEO of Fast Track. “We’re excited to showcase how our AI-driven ecosystem is helping operators transform player engagement and achieve exponential growth.”
Visitors to Fast Track’s stands D430 and D440 will have the opportunity to explore the company’s complete product offering, including:
- CRM: Built around the innovative concept of Singularity, Fast Track’s CRM enables operators to deliver highly personalised, dynamic player experiences that boost retention and loyalty.
- Rewards: An AI-driven gamification ecosystem designed to seamlessly integrate with CRM operations, turning every player visit into a rewarding experience.
- Greco: The only Gameplay Risk Engine offering operators real-time insights and advanced risk management capabilities by providing detailed insights into player activity.
The post Fast Track showcases AI-driven CRM, gamification and bonus abuse prevention at SBC Americas 2025 appeared first on Gaming and Gambling Industry in the Americas.
MixRift unveils brand new strategic PvP arena gaming experience
MixRift, an innovative mixed reality (MR) gaming developer, today announced the official launch of Battle Orb, a competitive strategy game which invites players to challenge each other and transform their physical surroundings into dynamic battlefields. Available now for Meta Quest platforms, Battle Orb represents the next evolution in mutli-player MR gaming.
A first PvP game for MixRift, Battle Orb allows players to step into immersive arenas where physical and digital worlds collide. Skill meets chaos in this fast-paced multiplayer strategy game, which challenges players to aim, shoot, and dominate with speed and precision across customized battlefields, combining tactical thinking with physics-based gameplay. Every hit counts as players collide, strategise and outplay opponents from around the world, from the comfort of their own homes. Players can compete in 2-player or 4-player battles, earn trophies, unlock and upgrade powerful units, and master unique arenas to climb the leaderboard.
“With Battle Orb, we’re not just launching a game, we’re basically turning your living room into a fantasy battleground.” said Bobby Voicu, CEO of MixRift. “We wanted to create something where anyone can jump in and start having fun in seconds, but that you could also master and keep replaying. I think this is what the future of gaming looks like, and it’s a blast!”
Key Features:
- HD Graphics: Cutting-edge MR design technology creates a truly immersive gaming experience
- Creative Character Options: Choose from tens of monsters, creatures, and cartoons to play with – each one zanier than the last
- Real-Time PvP Action: Face-off in 2-player or 4-player matches full of high-stakes action
- Physics Meets Strategy: Master the perfect angle, power, and timing to outmaneuver opponents, and perfect your shots to climb through the ranks
- Unique Units & Powers: Earn wins and open loot chests to unlock and upgrade special characters and abilities
- Environmental Integration: Scale your battlefield to fit any space, turning living rooms into competitive arenas
- Competitive Progression: Climb global leaderboards through a rewarding rank system and prove you’re the righteous winner
The game’s intuitive controls ensure players of all skill levels can jump in immediately, while the strategic elements provide long-term engagement for competitive gamers. Battle Orb’s intuitive and quick matchmaking system means players are matched with others in similar ranks within seconds.
Battle Orb has been designed with comfort and safety in mind, earning a “Comfortable” rating and PEGI 3 classification, making it appropriate for players of all ages while still delivering compelling gameplay for serious competitors.
“We’ve created Battle Orb to be a really special mixed-reality competitive experience,” said Voicu. “The way it transforms your physical environment into a strategic battlefield creates moments of gaming magic that simply aren’t possible in traditional formats.”
Availability:
Battle Orb is available now on the Meta Quest Store for Meta Quest 3S, Meta Quest 3, and Meta Quest 2 platforms. The game requires an internet connection for its online features.
For more information, visit https://mixrift.com/ or follow MixRift on social media for updates, tournaments, and community highlights.
The post Physics-Based Strategy Meets Mixed Reality: Battle Orb Redefines Competitive Gaming appeared first on European Gaming Industry News.
-
Baltics4 weeks agoPlayson powers ahead in Europe with Fenikss partnership
-
Balkans4 weeks ago
CT Gaming Expands in Macedonia with a Landmark Installation
-
Compliance Updates4 weeks ago
GRAI: Join the Ongoing Public Consultation
-
partnerships3 weeks ago
Octoplay accelerates UK and Irish growth with strategic BoyleSports partnership
-
Latin America3 weeks ago
SOFTSWISS Ignites Brazil with ‘Race Like a Legend’ Experience
-
Press Releases4 weeks ago
Booming Games Unveils Easter Classics: A Charming Springtime Slot Full of Fluffy Fun and Festive Wins
-
Africa3 weeks ago
INCENTIVE GAMES SIGNS EXCLUSIVE DISTRIBUTION DEAL FOR NORTH AMERICA, EUROPE, SOUTH AFRICA AND UK WITH LIGHT & WONDER
-
Asia2 weeks ago
Jetapult Strengthens AI Expertise: Onboards Industry Leaders, Oz Silahtar and Dr. Arjun Jain
