Groove Starts Second Decade of Innovation at ICE Barcelona 2025

Groove, the leading provider of game aggregation, advanced technology solutions, and iGaming innovation, wrapped up a monumental presence at ICE Barcelona 2025, marking ten years of transformative contributions to the gaming industry. This year’s event was particularly special for Groove, as it celebrated a decade of pushing boundaries in iGaming. Over the years, Groove has built a reputation as a trusted partner for operators, offering an extensive portfolio of games, cutting-edge technology, and a platform designed to drive growth and enhance player engagement. At ICE Barcelona, Groove showcased its next-gen aggregation platform, state-of-the-art analytics tools, and a growing collection of exclusive content. Operators and industry leaders were drawn to Groove’s commitment to empowering their success through seamless integrations, robust scalability, and tailored support. The Groove team made the most of the vibrant networking opportunities at ICE Barcelona, engaging with new and existing partners to discuss the future of iGaming. The event provided a platform to explore collaborations, share insights, and reinforce Groove’s position as a cornerstone of innovation in the industry. While Groove celebrates its achievements, the company is already looking ahead to the future. With plans for further platform enhancements, strategic partnerships, and a continued focus on player-centric solutions, Groove is set to build on its legacy and lead the iGaming industry into its next chapter.

As Groove innovates with new AI-driven tools and a suite of gamification features, the company reinforces its core belief: a diverse team, empowered and celebrated, drives real success in a competitive market.

Groove’s ability to seamlessly onboard over 2,000 new games last year demonstrated its commitment to variety and quality. Groove’s new player engagement modules, featuring dynamic gamification and loyalty features, added a competitive edge for operators looking to enhance user retention and satisfaction.

Groove’s progressive tech ecosystem with over 15,000 games from over 100 top providers, continues driving innovation with new technology soon to be released including an AI-Assistant, gamification tools, and an immersive Smart Lobby. Each feature is crafted to enhance engagement, supporting Groove’s dedication to transforming iGaming while celebrating its talented team. Reflecting on the event, Groove co-founder and COO Yahale Meltzer commented: “ICE Barcelona 2025 was an incredible milestone for Groove, not just because it marked the start of our 10th anniversary, but because it reaffirmed our role as a trusted partner for operators worldwide. We’re grateful for the connections we’ve built and inspired by the energy of this global event. Here’s to the next decade of innovation!”