Barcelona editions of ICE and iGB Affiliate will set a new world attendance record – confirms Stuart Hunter

Clarion Gaming has confirmed that the 2025 Barcelona editions of ICE and iGB Affiliate will be recorded as the biggest gathering of gambling industry professionals in history.

Ahead of the final analysis being completed Clarion Gaming Managing Director Stuart Hunter stated: “Whilst we are in the process of undertaking all of the forensic checks and data interrogations I can confirm that the combined attendance for both shows will set a new world attendance record for any gambling event.

“We are confidently predicting an attendance of at least 56,000 industry professionals which exceeds the previous high of 52,345 set 12-months ago in London. We have taken the unprecedented step of announcing these figures due to the level of interest generated by what were two historic events.

“The final analysis will allow us to declare the number of unique visitors for both ICE and iGB Affiliate, the number of visitor days completed and a breakdown of nations represented. I can say that all of the indicators are in positive territory.”

Reflecting on the delivery of ICE and iGB Affiliate 2025, Stuart Hunter added: “We will commence a comprehensive company-wide debrief in week commencing 3rd February but all of the feedback published across every media channel and the comments that have been sent direct to me have been hugely positive.

“I believe the experience we enjoyed in Barcelona and the window it provided on the industry was a result of a number of factors. Our world class exhibitors and the contractors they employed delivered an unbelievable representation of the industry, the Clarion Gaming team showed why they are the very best in the business working seamlessly with their peers at the Fira Gran Via Barcelona, the marketing and creative campaign resonated with our stakeholder communities and finally our host city demonstrated why it is such a popular international destination.

“The decision to relocate to Barcelona was driven by our customers and I am delighted that we have been able to bring their vision to life and in the process set new standards for the delivery of what are genuinely world class global business events catering for every sector of the gambling technology industry.”

As well as hosting 1,000 gambling brands ICE and iGB Affiliate included a wide ranging program of features, seminars and events including:

• the World Gaming Forum,
• ICE Esports Invitational,
• the Sustainable Gambling Zone,
• Pitch ICE,
• the IGB Affiliate Conference Program,
• Brazil Now Seminar,
• Tribal Partnership Seminar,
• the launch of the ICE Research Institute and the Diversity Equity Inclusion and Belonging program.