Cherry Play teams up in the Netherlands with Hard Rock Casino NL

New studio hits the ground running with big-name operator first to take advantage of its pioneering subscription-based commercial model

Cherry Play, the new and exciting game studio, has made its debut in the Netherlands after closing a deal with Hard Rock Casino NL that will see its first run of slots launch with the Dutch online operator.

Cherry Play broke cover in December 2024 with the announcement of Olga Bejela as Chief Executive Officer and the unveiling of a never-seen-before subscription-based commercial model.

Hard Rock Casino NL will be among the first to benefit from this, paying a licence fee instead of the industry-standard revenue share to add Cherry Play’s first classic slot titles to its casino lobby in the thriving Dutch market. This includes Multi Banks, Super Coin and Golden Cherry Jackpot system.

Cherry Play’s slots are developed on the powerful Bragg Gaming technology stack to ensure the highest quality of product and the most efficient integration.

Hard Rock Casino NL is the first operator announcement for the ambitious studios which plans to disrupt the status quo in the Netherlands and other regulated markets across the world.

Olga Bajela, CEO of Cherry Play, said: “I’m thrilled to announce Hard Rock Casino NL as our first operator partner, marking our debut in the Netherlands. This market is dominated by classic slots, and our lineup features two outstanding games: Multi Banks, Super Coin and Golden Cherry Jackpot system.

“While great games are important for any studio, especially a new one, we believe the commercial agreements through which games are offered was in need of a shake-up and that’s why we launched with our subscription offering.”

“This allows operators to access our content for a fixed cost, ensuring they benefit from the revenues they generate. It also incentivises them to give our games better positioned and additional promotional spend, as they get to keep all the revenue they generate.”

Cristiano Blanco, CEO at Hard Rock Casino NL, added: “We have become a leading online casino destination for players in the Netherlands because of our extensive game offering and this deal with Cherry Play strengthens that with hugely entertaining classic slot titles.”

“We look to differentiate in our game offer to our valued players and believe Cherry Play fulfils that role with ferme. We are delighted to be amongst the first online casino operators to offer its content to players in the Netherlands.”

Hard Rock Casino NL operates under a brand license agreement of Hard Rock Digital